Everything You Need to Know About Google My Business Posts

Everything You Need to Know About Google My Business Posts

The goal of every business is to be seen on the first page of the Google search engine. Who does not want that? Statistics have proven that businesses found on the first page of Google tend to increase website traffic and increase sales.

Since not all businesses can afford to outsource an SEO company, going for an alternative but effective way is necessary. One of the best ways to do this is to do some listings in Google My Business.

Google My Business: An Overview

Google My Business is an effective, free, and user-friendly platform for businesses so that they can manage their business visibility across Google. This already includes Google search and Google maps. 

In Google My Business, you can claim your business and manage your information. You can add a listing or a post. 

What are Google My Business Posts?

A Google My Business Post is a listing or a post that advertises your product or your business. You can post necessary information about your business, your goods, your services, and even announce the launch of new products and events. 

The Advantages of Using Google My Business Posts

1. Appearance in Google Search and Google Maps - Most people check Google for the information that they need. Customers usually take into consideration the location of the local business that they are interested in.
2. Appearance in the Local 3-Pack - Once you research a business listing in Google, three businesses show up first. This is known as the 3-pack. It is the goal of businesses to reach Google’s local 3-pack. By using Google My Business, your business can be in the local 3-pack. 
3. Reliability - Google has been trusted for several years, so appearing in Google means your business is a trusted brand. Most clients click on the first listing that they see in Google. 
4. Increase Star Level - Google My Business allows your clients to leave a review. A good review can draw in more clients in the future and can retain the old ones.
5. Increase Traffic - Businesses that appear in the local 3-pack have received a noticeable increase in website traffic.  

How to post an article in Google My Business?

1. Create a solid profile that contains your business name, address, phone number, and other essential details.
2. Choose what to post. There are several kinds of posts that you can choose from depending on what works for your business. 

• Product post - This is a post that showcases your products and your services, especially the latest ones. Effective product posts contain at least one photo with the description and the price.
• What’s New Post - This is a post that highlights a unique aspect of your business. Regularly posting “What’s New posts” can bring in more clients.
• Events Post - Most businesses create events to draw in previous clients and bring in potential clients. A good even should gain the curiosity and interest of your customers.
• Offer Post - These are posts that offer a short promotion. It gives rewards to those who join the promos. You can choose an offer that is appealing to your clients. You can set up the longevity of this post.

1.  Post regularly to draw in more clients. You do not need to post promotions and offers all the time. A new informative post that is engaging will already boost your listing.

How long do posts stay on Google my Business?

The time length of the post depends on the kind of post that you have chosen.

1. What’s New Posts - Last for 7 days only
2. Product Posts - Last for 7 days only
3. Events Post - It depends on you since you have the chance to customize it. However, events usually last for a month.
4. Offer Posts - Just like events, they also have a maximum length of a month. However, it is encouraged to have a short duration to bring in more clients. 

How to Create an Effective Post on Google My Business?

1. Short and Simple - Lengthy posts do not attract clients too much. Ideally, you need to post about 300 characters to be concise and precise with your message. Drawing in the curiosity of your clients is good since they have to click on your website to know more about your posts.
2. Choose Good Words - Choose words that your clients can easily understand. You want to convey a good message and not drive them away.
3. Clear Pictures or Videos - Attract your clients with power pictures and videos. Choose them well.

Final Words 
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Using Google My Business to post about your business is the best way to land on the first page of the Google search engine. GBM is free and will not cost you any money. All you have to do is continuously update your listings by choosing good photos, short descriptions, and precise words for the business post. 

For your posts to be more attractive, plan them out well and make sure that you read your descriptions repeatedly before posting.

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