2021 Guide to Google My Business

2021 Guide to Google My Business

​Online visibility is one of the most important aspects of businesses these days. Companies that appear in the first few pages of search engines have more sales and website visits from clients. With this, appearing in Google is the goal for many businesses. 

Many companies use the SEO strategy in order to appear first in Google since it is the most common search engine used by people. Using Google My Business can help your business in many ways.

What is Google My Business?

Google My Business or GMB is a platform that helps you manage your business listings and your appearance in Google Maps and Google Search. The best things about GMB is it is absolutely free but it can do more to your business.

GMB allows your clients and possible clients to know certain information about your business. It informs them about your location, your contact information, the directions on how to go to your business. Moreover, GMB allows your company to be easily seen on both local and international platforms.

How can GMB help my Business?

There are a lot of advantages of using Google My Business for your company. Here are some of them:

1. Help You Save Money

Google My Business is a free platform that allows you to reach more people for your business. It is like getting more for not paying anything. It does not have any free subscription that ends. 

1. Visibility

One of the best features of GMB is allowing your business to appear on searches. This ensures that your business will be known locally and internationally. By not using GMB, you may not be included in the listing as you wanted.

1. Offers Statistics

By using GMB, it gives you a heads up and information about your current standing. It gives you information about your page insights like how far has your posts reached, the views that your photos have gained, the number of clicks to your website, and the post engagement.

1. Reviews

Reviews are important because they help gain more clients in the future. GMB allows people to see the ratings and reviews of your business. These days, people search for businesses with good reviews and standing and these usually help clients make a decision in going for your business or not.

How Can I Start using Google My Business?
If you find the importance of Google My Business, then you should set one up immediately. It does not cost you anything and it is absolutely easy. Here are the steps on  how to do it:

1. Create A New Listing

In creating a new Google My Business Page, is to have a listing. You need to have an existing Google Account or you need to create one for your business. If you have a listing already, you can click the “add your business to Google” button. 

1. Choose a Good Business Name

Then you may now input your business name. Your business name has to be the one that you are using. Do not use unnecessary words for your business name in order to avoid the suspension of your listing.

1. Choose your Business Category

After choosing a business name, you need to choose the best category that your business is in. Choose the best option. Business categories can help in the appearance of your business.

1. Choose A Location

Adding your address gives your clients the information on where you are located and where they can visit you. It is highly recommended for businesses with physical stores to do so.

Moreover, you also need to indicate if you are going to serve clients outside of your area. This allows people to be informed whether you cater to their needs beyond your location. 

1. Contact Information

Include your phone number and your website’s URL to give your clients more information on how to contact

1. Verify Your Business

Verifying your listing boosts your client’s confidence. Several ways can help you verify your business listing. 

• Phone Verification - The verification process can be done by a text message sent to your mobile number.
• Bulk Verification - This is applicable for business which manages other businesses. 
• Email Verification - Logging in to your GMB will show you a verification email that you have to click in order to be verified.
• Postcard Verification - The verification will be sent through your mailing address. You need to make sure that you put the right address and also who will receive the postcard. Once you have received the postcard in five days, login to your GMB and input the verification that you have received it. 
• Instant Verification - This usually happens if you use the same email address for your GMB and your Google search email address. 

How to Create Google My Business without Verification?

Verification is very important because it confirms the legitimacy of your business. It gives you the ability to manage your business by adding photos, publishing posts, and so many more. It is also a fact that more clients consider businesses that are verified.

Moreover, verifying your GMB informs your clients that you are not a big scam. Businesses that were proven to be a scam were completely wiped out from Google.

Verification usually takes a lot of time that’s why most people want to skip the verification process. If you think you can skip the process of verification, the answer is YES but with the help of a third party company. By hiring a trusted verifier, they will do the verification process for you. However, this entails a good amount of money.

If you are willing to skip the verification by yourself and you are willing to pay someone to do it for you, then this could be the best option for you.

What are some Google My Business tips?

GMB does work for many businesses and it should work for you too. Here are some tips that you can utilize GMB well.

1. Complete your Business Profile

Completing your profile helps your business grow and be visible. Make sure that your address, website, and contact information are complete. 

1. Update your Listings

It is necessary to choose keywords that are catchy.

1. Include images 

Pictures can be catchy especially for people who rely on them. Update your listings by adding two photos of the services and goods that your business is offering. Photos are believed to be drawing a lot of traffic, especially in Google. 

1. Add posts, articles, and offers

Clients are usually drawn when they get something from it. Regular informative posts and articles can bring in more clients. Offers and coupons can increase leads and inquiries.

1. Use the Google Features

Google usually offers features to improve your local listing. These features help you give a boost to your business. Good results are usually visible when more leads come in.


Google My Business is what’s in right now especially for business people. It is the best tool that can help improve your visibility in the Google search engine. Using GMB can help in draw traffic, increase sales, and also it can keep your brand visible at all times. 

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