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  • What's New With Local Marketing
  • Local Marketing Services
    • Local Marketing Services in Concord
  • What's New With Local Marketing

What's New With Local Marketing

Improve Your Local Ranking On Google

7/31/2021

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Improve Your Local Ranking On Google
Improve Your Local Ranking On Google

What do customers do when they look for goods or services near them? 

The answer is to GO ONLINE and SEARCH using GOOGLE.

Businesses have realized the importance of being seen in search engines such as Google because more people rely on what they see on the internet rather than what others tell them. This is why an online tool provided by Google is made-- Google My Business.

Google My Business is made to help local businesses improve their local ranking in Google Search and Google Maps. The business has the autonomy to update and make changes to its Business listing. 

How to improve your local ranking on Google?

Google is the most commonly used search engine in the world. As a matter of fact, people rely on what they see on the first page of Google. Nobody bothers to click “See more” or page number 2. This should be your business's goal, and that is to be seen in the top three spots in Google.

Why is your local ranking important?

Your business’ local ranking is crucial because it helps you draw in more clients. When more clients are drawn to your business, more sales are expected. Moreover, you build good brand loyalty to your clients when you are locally ranked well.

It’s easy to improve your local rank, and that is to sign up for Google My Business. It is easy to sign up for GMB, and it is for free. Here are the steps:

  1. Go to Google My Business and create an account using your Google mail account. You can use an existing one for this. 
  2. Fill in the complete profile of your business. That includes your business's name, the complete address of the business, and the contact number. 
  3. Get verified. However, it is essential to understand that verification takes time depending on the kind of verification made available. The postcard verification takes 14 days the most.
  4. And you are good to go and start.

How to get 1st ranking position in Google my Business?

Getting in the first spot of Google My Business should be the goal of every business owner. It may sound ambitious, but it is possible if you have a Google My Business account. If you have an account already, here are the tips on how to get the first place:
  1. Satisfy Google - To improve your ranking, Google has some specific standards. Your rank will improve if you meet the following:
  • Relevance - Is the item the client looking for relevant to your business?
  • Distance - Is your business near the client?
  • Prominence - Is your business often searched for?
  1. Complete Profile - You can improve your ranking if you complete your business profile. Make sure that you satisfy the NAP or name, address, and phone number.
  2. Keywords - Describe your business using words that should be researched more often. For instance, if you are a dentist, you can describe yourself as reliable and affordable. If these words are typed by the client, your business profile appears immediately.
  3. Ask for Reviews - Reliable businesses are reviewed by their clients. You can take time to ask your clients for a review. It is not going to be difficult to ask your loyal clients for one. You can innovate to ask for a review simply by preparing a form that can be sent in their emails.
  4. Post Updates - You can post updates like pictures, events, videos, and offers to keep your audience engaged. When your audience is engaged enough, your rank in Google increases.

These steps are very simple to secure the first spot in Google. 

How to rank your business in Google without a website?

Most companies have websites to showcase their goods and their services. However, having one can be expensive. Does that affect your rank in Google if you do not have one?

Google ranks web pages and not websites. So it is essential to choose a channel that works. You can rank your business by making sure that your business profile is verified and optimized. 

What are the reasons that could affect your ranking?

  1. Incomplete page - Having no concrete information makes your business unreliable.
  2. Unverified - Your business profile is not yet verified. 
  3. No Social Activity - Reviews help boost your rank. No reviews mean no social activity.

Conclusion

​It is essential to start working on your local ranking. Make Google My Business work for you. Your local ranking can change how your business works, no matter how small it may be. 

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How To Optimize Your Google My Business Listing

7/30/2021

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How To Optimize Your Google My Business Listing
How To Optimize Your Google My Business Listing

Online marketing is the key to sales as customers rely on what they see online. So, if you have a business, you should never hesitate to make your own Google My Business account.

Google My Business is a free tool offered by Google which enables businesses to manage their business listings to be readily seen in Google search and Google map. Using Google My Business has proven to work for many enterprises because most clients check Google before making purchases. When a client sees your business online, it gives them a chance to interact with your business, or they may contact you immediately.

If you are still hesitating in making your own Google My Business account, here are the 4Fs that would help you change your mind. 

  1. Free - A lot of businesses spend money on marketing, but Google My Business is free. So why do you need to waste money where you can get something free of charge and effective?
  2. Firm Standing - By using Google My Business, your business looks firm and reliable in the eyes of the clients. Most clients who search businesses in Google go for that business. This means clients trust what they see in Google. 
  3. Frequent Website Visits - When your business is visible in Google, you will be surprised with the visits from your clients to your website. High website traffic means that there is more opportunity for sales.
  4. Feedback - Feedback or reviews are essential for businesses because clients read reviews before purchasing any good or service. When you get feedback from your clients, and you give them a reply, your SEO ranks will increase.

The reasons above should convince you to start making your Google My Business Account. The steps are very easy.

  1. Sign Up - Sign up to Google My Business to make your Google My Business account. All you need to do is to create a Google account. If you already have one, then it should be easy for you.
  2. Complete Your Business Profile - A complete Google My Business profile includes your Business Name, your address or location, your phone number, the operating hours of your business, and your website if you have one.
  3. Verify Your Account - The verification process takes about two weeks, depending on the chosen way of verification for you. Once you have received the verification PIN, make sure you enter the numbers correctly.
  4. Add Or Update Your Listing - You can now start posting a business listing for your business. Update your listing by adding photos or any relevant information about your business.

What Is Business Listing?

Business listing is like a directory set by Google for local businesses. When clients type in keywords of the goods or services that they are looking for, Google gives them three suggestions that match with the keywords that were inputted. 

Your goal is to be one of the three businesses to show up when clients type in the keywords. Being in the Google three-pack is highly important. When your business is listed, your business performs well by getting more website visits, calls, and potentially increased sales.

What Is GMB Optimization?

Google My Business optimizations are the process of making the most out of your GMB profile. When your GMB profile is  optimized, you increase your visibility on the different search engines but most especially in Google. 

Your goal as the business owner is to have your Google My Business account optimized soon. How can you do that? The steps are very easy:

  1. Make sure that your profile is complete. As mentioned above, a complete profile has the NAP or name, address, and phone number. Once you have these basics, then you are good for optimization. Why is a complete and accurate profile needed? 

Your profile is the first one that your client sees. Once it is opened, it would be frustrating for a customer who wants to buy a new sofa but cannot see any address or phone number in the “best furniture” shop in town.
  1. You can fully optimize your business listing by putting in good images of your business. You just do not need to post about the products and services but you can also include the ones behind your business like your staff. Good images draw in more clients especially those who rely on what they can see.
  2. Reviews are important as mentioned above. When clients leave good reviews they bring more clients to your business. Politely ask for reviews especially those customers who keep on coming back. 
  3. Choose the Right Category of your Business. By doing so, you are not misleading your clients about the services that you are offering. 
  4. Frequently post updates and offers for your business to grow. You need to catch and draw in the attention of more clients.

So, how can your business rank higher in the Google Local Listings?

The answer is very simple and that is optimize your Google My Business. Make sure that you follow the steps that were given above.

How to change a business listing on Google?

Updating your business listing is a good way of getting more clients. You can do frequent updates especially when it comes to business hours and even adding photos and events. So if you want to change something, here are the steps:

  1. Log In to your Google My Business Account - You have to make sure that you still remember the Google email address that you used in making the business listing.
  2. Go to your Information by clicking INFO found in the left hand menu.
  3. Update or Change the Listing
    
    What can you update?

    3.1 Category - the business description. You can add a subcategory to make your services more specific.
    3.2 Location - Choose the right location where you can serve your clients and where customers can find you. You can also set up your Business service area so that you are not going to be limited.
    3.3 Hours - Choose the right time where your business operates.
    3.4 Contact Information - Update the phone numbers for your clients to contact you
    3.5 Website - Include the URL of your website so that customers can check it out.
    3.6 Photos - Add photos to entice your customers about the goods and services that you have.

Conclusion

​Improve your local ranking with Google My Business. This free Google platform allows you to manage your business online and your visibility. Your goal is to reach the Google three pack and you can do that optimizing your Google My Business profile. 




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How To Use Google My Business to get more Customers

7/29/2021

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How To Use Google My Business to get more Customers

Let’s get things straight. If you have a business, you should sign up for Google My Business. Having a Google My Business profile is the best decision that businesses have, especially the smaller businesses since they have improved their visibility in Google.

Introduction to Google My Business

Google My Business is a free online tool that helps your business profile gain visibility in Google Search and Google Maps. It lets you control how you want to be seen in the eyes of your audience. In short, when your client looks for good food in Google search, your restaurant or cafe should appear immediately if you have a Google My Business profile.
Top Reasons for Signing Up a GMB Account
  1. FREE - It is an open platform. You do not need to spend any money on it because all you need is a working Google email account.
  2. VISIBILITY - People are going online, and so should your business. Clients these days rely a lot on what they see on the internet, and most of all, they rely on what they see on Google. Google is still a widely used search engine by people all around the globe. Once you have a Google My Business account and your business is looked up, it will appear in Google Search and Google Maps.
  3. TRAFFIC - Having a Google My Business account helps your local SEO. It increases the traffic to your website or your other social media platforms. Also, you get assured that your rank increases. Your business will be shown on the first page when someone looks up for your business, and that is because of having a Google My Business account.
  4. RELIABILITY - Customers trust what they see in Google search and Google Maps. As a matter of fact, clients indeed visit businesses that Google suggests. When your business appears in Google, clients tend to trust you more. Trust and credibility are essential for clients to give you a good sale. 
  5. SALES - What do customers bring into the business? When you have a business, you aim to make a sale. Google My Business pools your clients together and gives you a good deal. Not to mention, having an account helps you have loyal clients and improves your brand.
These are just five reasons why having a Google My Business account is the best decision you will make. Making a Google My Business Account is easy. 
  1. Sign in to Google My Business by using a Google account. You can use an existing one, or you can make a new one.
  2. Add your business to Google. Make sure that you choose the right business name and choose the category for your business.
  3. Add the location of your business. It is necessary to complete the fields that include the complete address of your business so as not to confuse your clients on where to go,
  4. Complete the contact information. Add a working phone or mobile number. Include your website or your social media accounts.
  5. Verify your business on Google by choosing the best way to verify it. You can choose to verify by email, phone, postcode, and so on. Choose the most suitable option for you.

How can I use Google My Business to gain more customers?

Businesses thrive because of the customers that they have. Google My Business aims to help businesses succeed by getting more clients. Here are some tips on how to gain more customers with the use of Google My Business:
  1. Keep your profile updated
An updated profile increases your local SEO ranking and your Google ranking. You want to inform Google itself that your business is continuing by giving your clients updates. What updates can I provide my clients? You can inform your clients about changes in store hours, or you can even inform your clients about additional services that you have, just like delivery or happy hours. You can also post health updates, especially at the time of the coronavirus pandemic.
By keeping your audience informed, Google is also aware that your business is still working at the moment. Your rank will improve as long as your customers are advised. 
  1. Good Keywords 
When a client searches something in Google search, the businesses that appear first are the ones that have good keywords associated with it. So if you choose good keywords that would best describe your business, it means you will appear first in the search list. Your goal is to reach the local three-pack or the first three businesses that Google shows.
Always bear in mind that Google filters what it sees. As long as you satisfy the three requirements (relevance, distance, and prominence), then you are all set. Match the three requirements for choosing good keywords. 
  1. FAQs
Your Google My Business profile has a portion that is called the Q and As. This is a portion that clients can ask questions to businesses to be satisfied. Your goal as a business is to make your clients happy by answering their questions. When you make your audience satisfied with answers, Google thinks you are a reliable and responsible business. Therefore, Google will increase your searchability. 
You can also post questions and answer them to meet the standards of Google.
  1. Google’s Suggestions
Your main goal is to land on the first page of Google Search and Google Maps. However, creating Google My Business is not just enough. It would be better if you also follow the suggestions that Google has for you. In most cases, Google will send an email with suggestions. All you have to do is to follow these suggestions, and your rank will surely go higher.

How regularly should I post on Google My Business?

Google suggests account holders of Google My Business post updates regularly. How regular is regular?

The posting of updates depends on what kind of posts you intend to make. Here are the types of posts and how often you should make them:
  1. What’s New Post - This is a kind of post that keeps your clients updated about the new products or services you have. You can have this kind of post weekly. 
  2. Offers - Offers or promotions are posts that offer a promotion of your goods and services. The offer depends on how long you want it to be. You can have this monthly or even quarterly. Choose an offer that your clients would like to see.
  3. Event - Promote your services by doing an event. It allows you to reach as many people as possible. You can have a monthly even as part of your marketing strategy.
  4. Product Post - Choose a good photo of your product. You can post a new product photo once or twice a week. The product does not have to be new all the time. You can recycle an old product by posting a photo of it again. 

How to increase Google My Business reviews?

Reviews are critical, especially if you have a Google My Business account. It proves to Google that you are a real and existing business. Also, people check reviews before making purchases or availing services. So getting a review is very important. Here are some tips that you can use to increase your Google My Business reviews.
  1. Personally, ask clients if they can give a review. You can ask them to go to your page or website to leave a review.
  2. Get the review form from Google My Business and share it with your clients. You can contact previous and loyal clients to give a review and send the form through email. 
  3. You can print a QR code and make it visible in your shop or on your website. After scanning the QR code, they can leave a review using the review form. 
In most cases, people who are happy with the service or goods will not leave a review, so encourage them to do so. Make sure that you reply to reviews, both good and bad. Although reviews are essential, you do not need to pay someone to do it since it becomes unrealistic, especially if you use GMB.

Conclusion

​Overall, when you want to get more people for your business, you should not think twice about using Google My Business. It helps you to be visible in Google Search and Maps, therefore, it helps in increasing your sales and your local rank in the search engine.

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Use Google My Business to drive more customers to your Store

7/28/2021

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Use Google My Business to drive more customers to your Store
Use Google My Business to drive more customers to your Store

Having a Google My Business account is the best thing to have when you have a business. This online platform brought to you by Google gives your business a chance to show up in Google Search and Google Maps. When used properly and when optimized, it can be the best online marketing tool that you can use.

How can I have a Google My Business Account?

If you have your business in Google already, you can simply claim the business and give the information that is being asked by managing your listing. However, if you want to start from scratch, here are the simple steps on how to make a Google My Business account:
  1. Go to google.com/business 
  2. Sign in using an existing Google mail account, or you can make a new one
  3. Add your business by searching it in Google; however, you can click the Add business to Google button if your business does not show up
  4. Choose the best category for your business
  5. Enter your location. You can either choose a physical address if you have one so that you can add it up on Google Maps. 
  6. Fill in the name of your business, your website address, your social media pages like Facebook and Instagram
  7. Finish your listing
  8. Get verified. There are different ways to get verified on Google. You can choose email verification, text message verification, postcode verification, and so on. Choose the option that best suits you and your business.

Why Should I sign up for Google My Business?

There are many reasons why having a Google My Business account can help your business. Here are some of them:
  1. It gives your business the chance to be seen on the first page of Google - If you choose the right words that describe your business, your clients will search these keywords, and your business appears on the first page. In most cases, clients do not like to browse the other pages of Google. 
  2. Your business gets recognized - Getting recognition in Google by many clients is a big window for your business to be visited and for your products and services to be tried.
  3. Makes you trusted - Clients trust what they see in Google, especially on the first page. If they see you on the first page, that makes your business a reliable one as well. 
  4. No charge yet effective - Marketing is not a simple thing to do, and at the same time, it costs a lot of money. However, using Google My Business gives you the opportunity to market for free.
  5. Images give a good impression - When you upload good photos, you can make a good impression on your future clients.
  6. Improves your rank in Google - The goal of any business is to rank on the first page of Google. When you use GMB, you can even rank in the first three or the Google 3 pack.

Can anyone get leads using Google My Business?

Using Google My Business can help you get leads. Leads are the clients who are interested in your business. Google is the most popular search engine and is used by more than 70 percent of people around the world. So, if your Google My Business account is optimized, surely you can get the leads that you want.
Getting your GMB account optimized is easy:
  1. Complete your NAP profile - You can be more discoverable if you have this information complete.
  2. Add Questions and Answers - Give your clients a chance to know more about your business by answering their questions.
  3. Add Photos - Photos are good visuals of what your business is all about. 
  4. Manage your Service Area - What are the places that you want to serve? List them down so that you can reach more people. 
  5. Ask for Client Reviews - When happy customers tell about their experience, they can lead to more clients.

How is Google My Business beneficial to our website?

Google My Business is highly beneficial to your website because it draws in traffic. Traffic happens when more people go to your website by clicking your advertisement or when they click your website as it appears on Google. 
Aside from that, having a GMB gives your website the chance to have continuous searches, get positive ratings, have better insights. In addition, the time that your website has low visits can be switched if you plan what you put on your Google My Business listing. 

​Conclusion

Your Google My Business is next to none when it comes to business marketing. It is considered to be the best tool since it helps in getting more traffic to your website. It is best to sign up for one now since Google is still not asking for any fees for it.

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How to Set Your Service Area in Google My Business

7/27/2021

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How to Set Your Service Area in Google My Business

Marketing is one of the most crucial parts of a business because a sale is not possible if you have good marketing strategies. Since businesses are now done online, so is marketing. The most common mistake of businesses, though, is paying for expensive online marketing strategies. Why go for something expensive where you can have something for free? Let us explore Google My Business as it is the most reliable online marketing strategy.

What is Google My Business?

Google My Business is an online tool created by Google that helps small businesses be visible in Google Search and Google Maps. It gives the business owner the avenue to market its products and services by optimizing its Google My Business profile.
Why is Google My Business an Effective Tool?
Google My Business enhances your Business Profile by making your business more visible. Here are some of the reasons why it is the most effective tool for marketing.
  1. Everything is done Online
We are in the digital world, and so everything is done online. Gone are the days of doing telephone marketing or going to retail stores because, in this age, people do online transactions. People use the internet to search for restaurants, book hotels, look for go-to places.
If you are a business owner, you should see this as an opportunity to grow your business online with Google My Business. Your business should not be left behind. 
  1. People use Google as their Search Engine
It is a fact that Google is still ranked first when it comes to search engines. People go to Google to search for something. As a business owner, your goal is to be on Google’s first page because most businesses that land on Google’s first page are often visited.
  1. Free Platform
As of now, Google has not yet asked for fees for using Google My Business. It is free and effective. You should take the opportunity while this platform is still free. 
  1. Improve your local SEO Rank
The goal of every business is to be in the local 3 pack of Google. These are the first three businesses that appear in Google when you search for something. When you use Google My Business, and the client chooses the right keywords, your business lands on the first page of Google.
What good does it do for my business?
As mentioned above, clients go to businesses that land on the first page of Google. It is rare for clients to click on the second and third pages. When clients search for your business, they would go to your website or social media and potentially avail of your services or the goods you offer.

How can I sign up for Google My Business?

Google My Business is not only free but also user-friendly. All you have to do is to create an account using any Google account.  Then, set up your business name, your address, and your contact information. Verify your Business profile using your email or your phone, or any other options given.

What’s New with Google My Business?

Recently, GMB allows you to set up your service area. This means that your business can be listed in the area that you have enlisted in. Google My Business Service Area allows you to extend the services that you have in the locality. You can set up a certain radius where your business can give its services and sell its goods.
What good does this do for my business?
This option gives you a chance for other areas to avail of your goods and services. This means higher sales, higher website traffic, and increasing your online rank. 
Do not limit your business in the area that you are in. Here are the steps on how to set your Service Area on Google My Business:
  1. Log in to your Google My Business Account
  2. Go to Manage Locations which can be found on the left-hand menu of your screen. Choose the location that you want to set your service area for.
  3. Then go to Info which is in the left-hand navigation part. Click the Services Area section and choose the different locations to provide its services and goods. Do not forget to add cities, localities, states, provinces, and even countries where you can provide your service.
  4. Click the Apply button, and you are good to go. 
Setting Up your service area in Google My Business is easy peasy. You are now sure that your business’ visibility is not limited to only one area.

What are some Google My Business tips?

Google My Business is easy to use, and you can make it work for your business. Here are some tips to make it work even more for you:
  1. Complete your Business Profile
A complete business profile has your business name, a complete address, and contact information. Why are these vital? First, this information makes you a legit business. Second, your clients can easily find you and contact you.
  1. Keep your clients updated
Regularly post new things about your business. Keeping them updated means that they will long more for your business. You can regularly post offers, events, and even just mere pictures that would entice your clients.
  1. Ask for Reviews and respond to them if you get one
Reviews are the main drivers of a business. When a client is satisfied with what you have offered, they will keep coming back for more. When these satisfied clients write about their experience, they draw more customers for you. 
However, if you get negative reviews, make sure that you handle them well by acknowledging your fault or mistake. With good customer service, you can turn a negative review into a positive one. 
Also, reviews help your standing in Google. The more reviews you get, then your rank on Google’s page increases as well.

Conclusion

If you haven’t set up a Google My Business account, then the time is NOW. It helps your business in numerous ways that you can’t imagine. Best of all, setting up an account is free. Stop wasting your money on other marketing strategies and start using Google My Business. 

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Everything You Need to Know About Google My Business Posts

7/26/2021

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Everything You Need to Know About Google My Business Posts
Everything You Need to Know About Google My Business Posts

The goal of every business is to be seen on the first page of the Google search engine. Who does not want that? Statistics have proven that businesses found on the first page of Google tend to increase website traffic and increase sales.

Since not all businesses can afford to outsource an SEO company, going for an alternative but effective way is necessary. One of the best ways to do this is to do some listings in Google My Business.

Google My Business: An Overview

Google My Business is an effective, free, and user-friendly platform for businesses so that they can manage their business visibility across Google. This already includes Google search and Google maps. 

In Google My Business, you can claim your business and manage your information. You can add a listing or a post. 

What are Google My Business Posts?

A Google My Business Post is a listing or a post that advertises your product or your business. You can post necessary information about your business, your goods, your services, and even announce the launch of new products and events. 

The Advantages of Using Google My Business Posts

  1. Appearance in Google Search and Google Maps - Most people check Google for the information that they need. Customers usually take into consideration the location of the local business that they are interested in.
  2. Appearance in the Local 3-Pack - Once you research a business listing in Google, three businesses show up first. This is known as the 3-pack. It is the goal of businesses to reach Google’s local 3-pack. By using Google My Business, your business can be in the local 3-pack. 
  3. Reliability - Google has been trusted for several years, so appearing in Google means your business is a trusted brand. Most clients click on the first listing that they see in Google. 
  4. Increase Star Level - Google My Business allows your clients to leave a review. A good review can draw in more clients in the future and can retain the old ones.
  5. Increase Traffic - Businesses that appear in the local 3-pack have received a noticeable increase in website traffic.  
How to post an article in Google My Business?
  1. Create a solid profile that contains your business name, address, phone number, and other essential details.
  2. Choose what to post. There are several kinds of posts that you can choose from depending on what works for your business. 
  • Product post - This is a post that showcases your products and your services, especially the latest ones. Effective product posts contain at least one photo with the description and the price.
  • What’s New Post - This is a post that highlights a unique aspect of your business. Regularly posting “What’s New posts” can bring in more clients.
  • Events Post - Most businesses create events to draw in previous clients and bring in potential clients. A good even should gain the curiosity and interest of your customers.
  • Offer Post - These are posts that offer a short promotion. It gives rewards to those who join the promos. You can choose an offer that is appealing to your clients. You can set up the longevity of this post.
  1.  Post regularly to draw in more clients. You do not need to post promotions and offers all the time. A new informative post that is engaging will already boost your listing.

How long do posts stay on Google my Business?

The time length of the post depends on the kind of post that you have chosen.

  1. What’s New Posts - Last for 7 days only
  2. Product Posts - Last for 7 days only
  3. Events Post - It depends on you since you have the chance to customize it. However, events usually last for a month.
  4. Offer Posts - Just like events, they also have a maximum length of a month. However, it is encouraged to have a short duration to bring in more clients. 

How to Create an Effective Post on Google My Business?

  1. Short and Simple - Lengthy posts do not attract clients too much. Ideally, you need to post about 300 characters to be concise and precise with your message. Drawing in the curiosity of your clients is good since they have to click on your website to know more about your posts.
  2. Choose Good Words - Choose words that your clients can easily understand. You want to convey a good message and not drive them away.
  3. Clear Pictures or Videos - Attract your clients with power pictures and videos. Choose them well.

Final Words 
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Using Google My Business to post about your business is the best way to land on the first page of the Google search engine. GBM is free and will not cost you any money. All you have to do is continuously update your listings by choosing good photos, short descriptions, and precise words for the business post. 

For your posts to be more attractive, plan them out well and make sure that you read your descriptions repeatedly before posting.

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Effective Ways To Use Google My Business For Local SEO

7/23/2021

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Effective Ways To Use Google My Business For Local SEO

Effective Ways To Use Google My Business For Local SEO
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When you choose to have a business, it is essential to think of different marketing strategies that will help you gain your audience's attention. Since we are in the digital world, online marketing is essential. If you have a local business, you should not hesitate to use Google My Business.

Google My Business in a Nutshell

Google My Business is a free online tool that helps businesses manage their presence, especially in the local ranking. Using GMB has a lot of pros because most people use Google as their main search engine. Moreover, your business will appear not only in the Google search but also in Google maps.

Here are some of the advantages of using GMB for your business:

  1. Free Tool - Marketing is expensive, but GMB is not. It is an effective tool, and you do not have to spend any money on it.
  2. Brand Loyalty - When clients often see you in the search engine, they will continue to patronize your goods and services.
  3. Increase Website Traffic - Customers often visit the websites that they see, especially on the first page of the Google search engine. 
  4. Increase sales - More clients means more sales. A dramatic increase in sales has been seen in the businesses that appear in Google. 

What are the 4 effective ways to use Google My Business in SEO?
  1. Complete the  Data Needed (NAP)
You must enter the complete data of your business. You can be seen most likely when you have a good business name, a complete address, a phone number. Clients will search for you and trust you if your details are complete. 

Do not upset your clients when they do not see this vital information needed. Trust usually goes down because of incorrect business information. Imagine calling a house when you were trying to book a table for two?

Update your information if necessary in order not to frustrate your clients. 

  1. Strengthen your Google My Business
It has been mentioned above how useful GMB is. When you are ready to optimize, you have to prepare the following:

  • Photos and Videos about your business - A good photo or video will leave a good mark on clients. 
  •  Description -Describe your business to inform your audience what your business is all about. Choose words that are easily understood. Do not make a lengthy one.
  • GMB Posts - Keep your audience thrilled to see what is next and what is new. You can choose from four different posts to keep them updated. You can also offer some promotions and give out prizes. 
  • GMB Q&A - Prepare the answers to the questions that the audience would want to know about your business. When you can answer what your client needs, you keep him or her happy. 
 
  1. Reviews
Google supports businesses that are trusted by clients. When you encourage your clients to do a review for you, Google sees that and considers your business a responsible one. Moreover, a responsible business sends replies to the reviews of their clients. Good or bad, you should be able to send one to them. Thank both good and bad reviews, and end your review on a positive note all the time.

  1. Choose Quality Links
Trust is built among clients when they are led to quality links. Quality links are links that talk about your business only and not on another business or competitor. Building links can improve your SEO presence and ranking.

What is Google My business in SEO?

Local SEO or search engine optimization is a strategy of businesses to make your business listing visible to the local audience. The local audience is the clients in your locality. Having GMB will improve your local ranking in the different search engines, especially Google.
How is the local ranking based?
  1. Distance - Local rankings are based on the proximity of the searched location
  2. Popularity - The local ranking is based on how frequently the business is searched and how prominent it is on the web.
  3. Relevance - The local listing matches the keyword searched by the user

​What is the most effective strategy for Local SEO?

There are different strategies to improve your Local SEO. Here they are:
  1. Getting reviews from clients - Reviews are like trust ratings for your business. 
  2. Optimize your Website - A good website increases traffic and engages more clients.
  3. Go for Online Business Directories - People can easily find your contact information through a directory.
  4. Google My Business
Currently, the most effective strategy for local SEO is Google My Business for several reasons:
  1. Your business lands in google search and google maps
  2. It helps you improve your SEO rank
  3. It helps you reach the local 3-pack


Conclusion
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Google My Business is the best tool that you can use if you own a business. If you do not have one, then you should create one immediately. This platform helps your business’ visibility in the search engine, especially in Google, commonly used by many clients.
GMB is an effective strategy for local SEO since it helps your business be more visible and eventually reach the local 3 pack. 

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How to Respond to Good and Bad Reviews

7/22/2021

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How to Respond to Good and Bad Reviews
How to Respond to Good and Bad Reviews

Since business transactions are usually done online, a lot of customers rely on online reviews. In fact, more than 70% of people read reviews prior to doing a purchase of any goods or services.

What Is A Review?

A review is an evaluation after availing a service or a good. A review is a way for a client to show appreciation or discontent for his or her overall experience.

Why Is A Review Important?

Reviews give a certain direction to your business. Good reviews can bring in more clients and can retain loyal clients. However, bad reviews can turn off customers, especially potential ones. Looking at the good side, bad reviews can help in the improvement of your goods and services.

Here are the top reasons why reviews are important:

  1. Reviews are Checked by Clients
Due to the increasing popularity of online shopping, shoppers check on reviews prior to making purchases. 

  1. Increase in Sales
Good reviews make you a trustworthy company. When a company can be trusted, more people avail their goods and their services. Thus, the increase in sales is noticeable. 

  1. Increase in Traffic
Good client reviews will take in more curious people to your website. In fact, companies with good reviews are often searched by clients.

  1. Reliable
A company with good reviews is a reliable company. It proves your legitimacy and also it proves that you are not going to scam your clients.

Can Businesses Respond to Google Reviews?

The answer is a big YES. Google allows the business owner to respond to the reviews made by the clients. Business to client interaction is important to Google and that’s why responding to reviews is very important. Google has even made it simpler by allowing business owners to use their Google My Business accounts on their computers or on their mobile phones. It would be rude not to respond to reviews so if you are having a difficult time, here are the steps on how to respond to Google reviews:

  1. Make sure that you are logged in to your Google My Business Account
  2. Choose the listing that you wish to reply to by clicking the three horizontal bars in the top left corner of your page
  3. Then click the “manage reviews” portion and choose a review that you want to engage in

Tips to Remember when responding to reviews:

  1. Customize
Your reviews should be unique per client as their experiences are different. Sending a response that is completely the same can be frustrating to some clients.

  1. Acknowledge or Apologize
Be humble to acknowledge good and bad reviews. Clients usually come back to businesses that are humble.

  1. Respond
Always respond to the response. Solve the problem as much as possible in order to gain the trust of your clients.

Do Businesses Get Notified of Google Reviews?

Yes. Business owners get notifications that someone has left a review through the email that they have used in registering for Google My Business. Whether good or bad, always choose to respond to these reviews. It can either make or break your business so do your best to respond.

Should I Respond to Positive Reviews?

Businesses are pleased to see a good rating from their clients because it means that their strategies are working really well. The real question is, should the business still respond when the review is already a positive one?

The answer is Yes. It is right to thank the reviewer for the positive response that he or she has given. You do not want to sound rude by not saying thank you. Moreover, people always look at reviews so you are giving your potential clients a taste of your good service. Lastly, responding to reviews is a good way to have a positive conversation with your clients.

Here are the simple steps on how to respond to a positive review:

  1. Thank the customer
Thanking the customer for the positive review is the most polite thing to do. You can be more specific with your response just to ensure the client that you are doing something personal. Don’t forget to mention the name of your business just to remind the client.

  1. Do a not-so-obvious form of marketing
You can include some of the newly launched products or promotions that your company has as of the moment. A positive review is a satisfied client, therefore, this client will likely avail of your promotions. This is also a good chance for your potential clients to see what you have to offer.

  1. End with a positive note
Always invite your client to continue their patronage of your product.

Should I Respond to Negative Reviews?
​
Not all customers are happy with what we have to offer. Negative reviews can really go wrong especially if you do not respond to them. It is important to respond to negative reviews because it shows it shows how your company deals with them.

The negative review shows the online community how you deal with negative feedback. It is also your opportunity to correct your mistakes and to show the customers that you are not going to make the same mistakes again.

A negative review can lead to something positive if dealt with well and can lead to something worse if unresponded. 

Here are the steps on how to deal with a negative review:

  1. Apologize
Tell your client how sorry you were for the bad experience that he or she has had. Showing sympathy softens the hearts of clients. 

  1. Acknowledge 
Acknowledging your mistakes is the most humble thing to do. You can inform your client that it is an honest mistake that you have not prepared for. If you do not acknowledge your mistakes, you may sound very arrogant. 

  1. Keep it short and simple
Do not go into so many details like asking too many questions because it can only encourage the client to add more negative reviews. Instead, you can ask the client to go to offline messages so that you can further assist him or her.


Reviews are very important to every business. They show how good your services are and at the same time, they also show the flaws of your business. Responding to reviews is essential because it shows professionalism and great customer service. 

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What is Google My Business?

7/21/2021

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What is Google My Business
What is Google My Business? The Beginner's Guide to GMB

One way to stay ahead in the marketing industry is through the platform called, Google My Business. This tool provides certain features you can use to leave a stronger impact on your customers.

How Google Shaped People’s Productivity

Google is a strong and established company that provides productivity and online advertising tools. As people use search engines like Google, they depend on it to accomplish tasks and even use it for their businesses.
Technological advancements happen constantly and as it becomes further integrated in our lifestyle and professional careers, a lot of processes and business endeavors migrate or work together with the online platform or the internet.
Businesses embark in the realm of Digital Marketing in hopes of building an online presence to a wide range of consumers worldwide. Since Google has become an active player in this setup, the chance to connect businesses to their consumers are stronger and better.

Online Tools That Businesses Use For Their Advantage

Various online tools such as Search Engine Optimization (SEO) and Local SEO provide businesses a digital footprint and visibility to the online community.  They all want to garner the public's attention. These can help your business become noticeable to consumers. 

Google My Business: How Can It Help My Business?

Google My Business (GMB) promotes your profile and website on the search engine. There is a better and established connection with your customers as they can get updated on the get-go about your services. Also, it offers your business a better and broader opportunity to be recognized. 

What Google My Business Can Offer?
  • Google My Business gives you the chance to list your business's location on Google Maps and, therefore, helps you boost your visibility in local search results. 
 
  • You can show relevant and essential information and details about your business and the necessary information vital for the customer's understanding and knowledge.
 
  • This tool is free and accessible, the more it is better to utilize and consider for your business. 

Benefits of Establishing An Online Business Presence
  1. Managing and monitoring your business online is made easier and more practical using this online tool. 
  2. Gone are the days where basic tarpaulins and flyers fill the area. Since people are more technology adapted and exposed, online presence should be your focus. 
  3. You have the liberty to control and customize what you want to feature in your profile. 

Things You Must Know About Google My Business

When you opt to use Google My Business, you should know that the consumers and the online community are within reach. It will connect you to their thoughts and testimonies. This tool allows customers to leave reviews and feedback.
This, in turn, enhances your visibility and how you appeal to potential customers. You have the chance to constructively turn their comments into suggestions for improvement and consideration. Your business not only improves its image online but you can do better.

Creating a Google My Business Account

Now you are aware of the possibilities it can bring, let us move forward to learning how to create your account. Below are the essential steps that you can follow:
1. Log in to the Google account that you want to use.
2. Go to google.com/business and select "Start now"
3. Enter your business name.
4. Enter your business address. Fill or tick the boxes that apply to you.
5. Choose your business category.
6. Add your business contact details.
7. Verify your business and opt to follow what it requires.

Google My Business App

You just must sign up and create an account, verify it, optimize your listing, and keep it closer to you through a mobile app that you can download, and make sure to familiarize yourself with the differences of Google online tools and sites you can use.

Practices You Can Do To Have Solid Background About Google My Business

With all that as starting ground:
  1. You can start researching more about what you can do to improve your online presence.
  2. Look for ways to further educate yourself
  3. Improve your understanding of how to use Google My Business. Familiarize yourself with its features.
  4. Look for relevant sites to help and guide you through what else you need to know about Google My Business. This right here focuses on the impact and basic information about how Google My Business can potentially benefit your business.
Why Is Google My Business More Important Than Social Media?About Google My Business
Google My Business contains a lot of benefits and boosts a lot of potential for businesses. Do what it takes to understand the environment where your business is revolving around. This tool can certainly help you establish your brand.
What it does is increases your visibility and improves the chances that your listings can be immediately seen by consumers. It also helps your business provide the necessary information that can help attract new customers. The posts you share, the news, updates, announcements, and offers you release would inform the people of what you have in store for them. 
Google My Business provides a feature where you can communicate and give answers to whatever questions they have for you and your business. Also, this tool will put your business's name on the market, which will then increase traffic and sales.

Which Is Better? Google My Business Or Social Media Platforms?
Some people may question the use and practicality of using Google My Business versus Social Media Apps or Sites. Nothing is wrong with one or the other. You just have to know how these work for you. 
Although the features mentioned may be present in these apps, Google My Business directs people to act while these Social Media platforms raise awareness and engage readers in terms of what they need to know. 

  • Google My Business (GMB)
Based on this idea, Google My Business is primarily concerned with commercial activities. There is the potential to have lead conversions and the power to make a consumer act and do a purchase.
In Google My Business they utilize Google platforms and expand their reach depending on what is necessary. It drives in more traffic and activity to your business and since their searches affect listing preferences, the results are more relevant and in result, converts flow.

  • Social Media Platforms (Facebook, Instagram, Twitter, i.e)
Social Media platforms offer a wide variety of content, pages, sites, and all the information that can engage consumers. Social Media in this sense is broader and condensed. Google My Business, on the other hand, targets specific searches. They lean towards providing what product or service you are searching for.
Features like engagement boosts, views, and or likes require additional investment, and businesses invest in it especially if they are using Social Media platforms. 

Two is Better and Stronger Than One

Both are still very beneficial and smart to use for a business and people are more diving into the concept of it. Now that you have your social media presence, you should put it together with your Google My Business listing for better results. 
If you are in search of more conversions and flow from consumers, Google My Business can fast-track your listing. You just must monitor and adjust whatever it is you need to maintain your visibility.
Social Media can bring in the people that would be availing a product or service, which will then lead to Google My Business.

How To Use Google My Business To Boost Growth?

Google My Business provides a platform to communicate with your customers. To boost growth, you should encourage reviews. Since people can read and be aware of your business offerings through this, why not reach out to your customers. 

What you Can Do With Google My Business For Growth
  1. Reviews don't instantly show up but what you can do is to gain the people's trust and connect with them. Follow up on what they need and provide support and assistance. Remind them to leave feedback to help your business. 
 
  1. Ask them how they perceived their experience with your business. After that, you might want to look into review-management tools to help you even more.
 
  1. Be able to detect irrelevant reviews and screen them as to what is real and authentic. Avoid comments that are spammy and flag them as necessary.
 
  1. Turn your weakness into greatness, respond to negative reviews and make sure that you are committed to doing better. Be understanding and take each review constructively. Use it to your advantage. Let them know that you care and that you want what is best for your consumers.
 
  1. Use whatever resources or features Google My Business offers. Look into their Google Marketing Kit and see if you can apply it to your business. 

Google My Business: How It Strengthens My Business’s Online Presence
​
Online tools are everywhere and make sure you take advantage of those. Constantly update and post announcements and information that they can benefit from and use alongside this tool.
Advertising is made easier because Google My Business is something that you plan on using. It is a good tool that has amazing features that you can benefit from. 
Google is expanding its platforms and is extending them to business owners like you. Put in the effort and make time to invest in this tool and whatever else you can see and grab online. 
Having an online presence that can make your business stand out is the goal of Google My Business. Make sure that your profile is updated and is in line with the latest trends. This way, the efforts you put in whenever you monitor and change your profile can reap the success you desire.

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How to Use Google My Business to Get More Customers

7/20/2021

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Google My Business client

How to Use Google My Business to Get More Customers 

​Google My Business can benefit your business listing in more ways than you thought it could. This platform would connect your business closer to your customers.
 

Google My Business: A Tool to Bring the Best Out of Your Business

Have the chance to be recognized by more consumers around the area and be tapped for what they need. Customers searching for your business on Google’s search engine would more likely to end up seeing your listing when Google My Business helped in boosting up your search ranking.
The more it is that your business’s listing appears on top of the search results, the more it is destined to be known by many people. It will direct good business growth, increase traffic and sales, launch your business’s name along with numerous competitors. In this way, your business can match or even have a better chance of rising against the wide range of businesses out there.
 
What Your Google My Business Account Can Do for You

Your Google My Business account gives you a custom link that people can click on whenever they want to check out your website. Upon entering your website, they have the chance to be exposed to your business.
They can connect with you through the details displayed on your site. Other Google services can be utilized by the consumers as well. They can contact you through:
- Gmail
- Google Meet
- Google Chat and the like.
This was made possible by your presence and assistance provided by your Google My Business account. Be on the lookout for constant updates through the Google My Business App.
Utilize other features they can offer and know what other online presence-boosting strategy that you can do through the Google My Business dashboard. Google My Business can direct you to a wide range of endless possibilities.
 
What A Business Owner Can Profit from Google My Business

Here are the things you should keep in mind once you established your Google My Business Account:

1.    You have opened the door to be more discoverable.
2.    Your business location is more accessible to a lot of consumers.
3.    The information about your business is displayed and made known to the online community around the area.
4.    Your listings on google can be easily traced and therefore, an avenue to interact with new and existing customers.
5.    Your business would be made included in online discussions as people who experienced your products and services are leaving reviews and having the chance to respond to them.
6.    You are now widening your web presence in being the talk of the town
 
Does Google My Business Help to Grow A Business?

Businesses rely on technology to keep their operations running smoothly and help connect with their partners and customers. With the days of the traditional setup becoming obsolete, a way to stay on the edge against your competitors is through engaging in online local marketing efforts.
Being in online directories such as Google My Business would bring you a whole lot of more potential customers, not to mention that also it makes your business be seen and easier to be noticed. This results in expanding your business’s reach.
Google My Business provides your business a shot of becoming more visible. As consumers really on search engines like Google, this platform brings you closer to your goals.
 
Emphasizing the Benefits That Google My Business Can Bring to Your Business

1. Your business pops up whenever a consumer who searches you are near your location.
2. You have the chance to establish connections and earn the trust of the people.
3. The ratings and reviews of people boost your online appeal, you increase your customers' engagement.
4. Being known to many can lead to more conversions and sales.
5. You give the people a chance to further know and learn more about your business.
 
How Important is Google My Business Reviews?

When more and more people talk about how they experienced your business's services and products, the more you pique the majority's interest.
It benefits your business and how it can mark its name in the marketing industry. The reviews that your business receives daily or as often as possible leave a grave impact on how you want to be recognized by your patrons.
 
How Businesses Are Affected by Reviews

Having reviews, whether it may be decent, satisfactory, excellent, or terrible, all of it can define how your business operates. These reviews can give your business credibility, ensuring that your customers can see you and start to talk about our business, too.
You level the playing field and rise to be something no one should belittle or underestimate. Your business's online reputation is enhanced and built to be strong and established
 
What Does the Type of Review Do to My Business?
Receiving Good Feedback

When customers who have purchased and experience the services or products that you offer leave reviews, they highlight how it made them feel. Most of the customers who were satisfied with what they received often want you and others to know.
This kind of review is what we can consider good feedback. The customer who left this comment wants to share that they are happy to experience your business’s offerings.
This then spreads out to the community and can bring people to recognize and avail of your services. Your business becomes known and sales increase.
 
Enduring Negative Reviews

As we all know, we can never impress everyone. There will always be someone who would react negatively or create commotion whenever they experience dissatisfaction.
Consumers who felt that they deserve more than what they received would express that sentiment. Of course, readers and potential consumers would see and know about that review.
Instead of crying over spilled milk, why not use it to your advantage. These types of negative feedback can be your sign to change things up and do better. Don’t look at it as a downfall but only a short setback that if you constructively use it to your benefit can bring you better reviews in the long run.
 
Google My Business as an All-Around Handy Business Assistant

Google My Business offers more features you can use to ramp up your digital marketing strategies. Your business can boost its online search rankings and generate more customers.
Together with your use of Social Media Platforms, you can double or even triple your sales and exposure online. Invest and dedicate the time to see what else you can do to use this amazing tool.

​As you have started your Google My Business journey, look for ways to add variety and spice up your digital marketing practices. This way, not only can you make your online presence and visibility stronger, but you also expand your communication capabilities and keep your customers close.

​
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