Improve Your Local Ranking On Google

Improve Your Local Ranking On Google

What do customers do when they look for goods or services near them? 

The answer is to GO ONLINE and SEARCH using GOOGLE.

Businesses have realized the importance of being seen in search engines such as Google because more people rely on what they see on the internet rather than what others tell them. This is why an online tool provided by Google is made-- Google My Business.

Google My Business is made to help local businesses improve their local ranking in Google Search and Google Maps. The business has the autonomy to update and make changes to its Business listing. 

How to improve your local ranking on Google?

Google is the most commonly used search engine in the world. As a matter of fact, people rely on what they see on the first page of Google. Nobody bothers to click “See more” or page number 2. This should be your business's goal, and that is to be seen in the top three spots in Google.

Why is your local ranking important?

Your business’ local ranking is crucial because it helps you draw in more clients. When more clients are drawn to your business, more sales are expected. Moreover, you build good brand loyalty to your clients when you are locally ranked well.

It’s easy to improve your local rank, and that is to sign up for Google My Business. It is easy to sign up for GMB, and it is for free. Here are the steps:

1. Go to Google My Business and create an account using your Google mail account. You can use an existing one for this. 
2. Fill in the complete profile of your business. That includes your business's name, the complete address of the business, and the contact number. 
3. Get verified. However, it is essential to understand that verification takes time depending on the kind of verification made available. The postcard verification takes 14 days the most.
4. And you are good to go and start.

How to get 1st ranking position in Google my Business?

Getting in the first spot of Google My Business should be the goal of every business owner. It may sound ambitious, but it is possible if you have a Google My Business account. If you have an account already, here are the tips on how to get the first place:

1. Satisfy Google - To improve your ranking, Google has some specific standards. Your rank will improve if you meet the following:

• Relevance - Is the item the client looking for relevant to your business?
• Distance - Is your business near the client?
• Prominence - Is your business often searched for?

1. Complete Profile - You can improve your ranking if you complete your business profile. Make sure that you satisfy the NAP or name, address, and phone number.
2. Keywords - Describe your business using words that should be researched more often. For instance, if you are a dentist, you can describe yourself as reliable and affordable. If these words are typed by the client, your business profile appears immediately.
3. Ask for Reviews - Reliable businesses are reviewed by their clients. You can take time to ask your clients for a review. It is not going to be difficult to ask your loyal clients for one. You can innovate to ask for a review simply by preparing a form that can be sent in their emails.
4. Post Updates - You can post updates like pictures, events, videos, and offers to keep your audience engaged. When your audience is engaged enough, your rank in Google increases.

These steps are very simple to secure the first spot in Google. 

How to rank your business in Google without a website?

Most companies have websites to showcase their goods and their services. However, having one can be expensive. Does that affect your rank in Google if you do not have one?

Google ranks web pages and not websites. So it is essential to choose a channel that works. You can rank your business by making sure that your business profile is verified and optimized. 

What are the reasons that could affect your ranking?

1. Incomplete page - Having no concrete information makes your business unreliable.
2. Unverified - Your business profile is not yet verified. 
3. No Social Activity - Reviews help boost your rank. No reviews mean no social activity.

Conclusion

​It is essential to start working on your local ranking. Make Google My Business work for you. Your local ranking can change how your business works, no matter how small it may be. 

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