What is Google My Business?

What is Google My Business? The Beginner's Guide to GMB

One way to stay ahead in the marketing industry is through the platform called, Google My Business. This tool provides certain features you can use to leave a stronger impact on your customers.

How Google Shaped People’s Productivity

Google is a strong and established company that provides productivity and online advertising tools. As people use search engines like Google, they depend on it to accomplish tasks and even use it for their businesses.
Technological advancements happen constantly and as it becomes further integrated in our lifestyle and professional careers, a lot of processes and business endeavors migrate or work together with the online platform or the internet.
Businesses embark in the realm of Digital Marketing in hopes of building an online presence to a wide range of consumers worldwide. Since Google has become an active player in this setup, the chance to connect businesses to their consumers are stronger and better.

Online Tools That Businesses Use For Their Advantage

Various online tools such as Search Engine Optimization (SEO) and Local SEO provide businesses a digital footprint and visibility to the online community.  They all want to garner the public's attention. These can help your business become noticeable to consumers. 

Google My Business: How Can It Help My Business?

Google My Business (GMB) promotes your profile and website on the search engine. There is a better and established connection with your customers as they can get updated on the get-go about your services. Also, it offers your business a better and broader opportunity to be recognized. 

What Google My Business Can Offer?

• Google My Business gives you the chance to list your business's location on Google Maps and, therefore, helps you boost your visibility in local search results. 

 

• You can show relevant and essential information and details about your business and the necessary information vital for the customer's understanding and knowledge.

 

• This tool is free and accessible, the more it is better to utilize and consider for your business. 

Benefits of Establishing An Online Business Presence

1. Managing and monitoring your business online is made easier and more practical using this online tool. 
2. Gone are the days where basic tarpaulins and flyers fill the area. Since people are more technology adapted and exposed, online presence should be your focus. 
3. You have the liberty to control and customize what you want to feature in your profile. 

Things You Must Know About Google My Business

When you opt to use Google My Business, you should know that the consumers and the online community are within reach. It will connect you to their thoughts and testimonies. This tool allows customers to leave reviews and feedback.
This, in turn, enhances your visibility and how you appeal to potential customers. You have the chance to constructively turn their comments into suggestions for improvement and consideration. Your business not only improves its image online but you can do better.

Creating a Google My Business Account

Now you are aware of the possibilities it can bring, let us move forward to learning how to create your account. Below are the essential steps that you can follow:
1. Log in to the Google account that you want to use.
2. Go to google.com/business and select "Start now"
3. Enter your business name.
4. Enter your business address. Fill or tick the boxes that apply to you.
5. Choose your business category.
6. Add your business contact details.
7. Verify your business and opt to follow what it requires.

Google My Business App

You just must sign up and create an account, verify it, optimize your listing, and keep it closer to you through a mobile app that you can download, and make sure to familiarize yourself with the differences of Google online tools and sites you can use.

Practices You Can Do To Have Solid Background About Google My Business

With all that as starting ground:

1. You can start researching more about what you can do to improve your online presence.
2. Look for ways to further educate yourself
3. Improve your understanding of how to use Google My Business. Familiarize yourself with its features.
4. Look for relevant sites to help and guide you through what else you need to know about Google My Business. This right here focuses on the impact and basic information about how Google My Business can potentially benefit your business.

Why Is Google My Business More Important Than Social Media?About Google My Business
Google My Business contains a lot of benefits and boosts a lot of potential for businesses. Do what it takes to understand the environment where your business is revolving around. This tool can certainly help you establish your brand.
What it does is increases your visibility and improves the chances that your listings can be immediately seen by consumers. It also helps your business provide the necessary information that can help attract new customers. The posts you share, the news, updates, announcements, and offers you release would inform the people of what you have in store for them. 
Google My Business provides a feature where you can communicate and give answers to whatever questions they have for you and your business. Also, this tool will put your business's name on the market, which will then increase traffic and sales.

Which Is Better? Google My Business Or Social Media Platforms?
Some people may question the use and practicality of using Google My Business versus Social Media Apps or Sites. Nothing is wrong with one or the other. You just have to know how these work for you. 
Although the features mentioned may be present in these apps, Google My Business directs people to act while these Social Media platforms raise awareness and engage readers in terms of what they need to know. 

• Google My Business (GMB)

Based on this idea, Google My Business is primarily concerned with commercial activities. There is the potential to have lead conversions and the power to make a consumer act and do a purchase.
In Google My Business they utilize Google platforms and expand their reach depending on what is necessary. It drives in more traffic and activity to your business and since their searches affect listing preferences, the results are more relevant and in result, converts flow.

• Social Media Platforms (Facebook, Instagram, Twitter, i.e)

Social Media platforms offer a wide variety of content, pages, sites, and all the information that can engage consumers. Social Media in this sense is broader and condensed. Google My Business, on the other hand, targets specific searches. They lean towards providing what product or service you are searching for.
Features like engagement boosts, views, and or likes require additional investment, and businesses invest in it especially if they are using Social Media platforms. 

Two is Better and Stronger Than One

Both are still very beneficial and smart to use for a business and people are more diving into the concept of it. Now that you have your social media presence, you should put it together with your Google My Business listing for better results. 
If you are in search of more conversions and flow from consumers, Google My Business can fast-track your listing. You just must monitor and adjust whatever it is you need to maintain your visibility.
Social Media can bring in the people that would be availing a product or service, which will then lead to Google My Business.

How To Use Google My Business To Boost Growth?

Google My Business provides a platform to communicate with your customers. To boost growth, you should encourage reviews. Since people can read and be aware of your business offerings through this, why not reach out to your customers. 

What you Can Do With Google My Business For Growth

1. Reviews don't instantly show up but what you can do is to gain the people's trust and connect with them. Follow up on what they need and provide support and assistance. Remind them to leave feedback to help your business. 

 

1. Ask them how they perceived their experience with your business. After that, you might want to look into review-management tools to help you even more.

 

1. Be able to detect irrelevant reviews and screen them as to what is real and authentic. Avoid comments that are spammy and flag them as necessary.

 

1. Turn your weakness into greatness, respond to negative reviews and make sure that you are committed to doing better. Be understanding and take each review constructively. Use it to your advantage. Let them know that you care and that you want what is best for your consumers.

 

1. Use whatever resources or features Google My Business offers. Look into their Google Marketing Kit and see if you can apply it to your business. 

Google My Business: How It Strengthens My Business’s Online Presence
​
Online tools are everywhere and make sure you take advantage of those. Constantly update and post announcements and information that they can benefit from and use alongside this tool.
Advertising is made easier because Google My Business is something that you plan on using. It is a good tool that has amazing features that you can benefit from. 
Google is expanding its platforms and is extending them to business owners like you. Put in the effort and make time to invest in this tool and whatever else you can see and grab online. 
Having an online presence that can make your business stand out is the goal of Google My Business. Make sure that your profile is updated and is in line with the latest trends. This way, the efforts you put in whenever you monitor and change your profile can reap the success you desire.