How to Set Your Service Area in Google My Business

How to Set Your Service Area in Google My Business

Marketing is one of the most crucial parts of a business because a sale is not possible if you have good marketing strategies. Since businesses are now done online, so is marketing. The most common mistake of businesses, though, is paying for expensive online marketing strategies. Why go for something expensive where you can have something for free? Let us explore Google My Business as it is the most reliable online marketing strategy.

What is Google My Business?

Google My Business is an online tool created by Google that helps small businesses be visible in Google Search and Google Maps. It gives the business owner the avenue to market its products and services by optimizing its Google My Business profile.
Why is Google My Business an Effective Tool?
Google My Business enhances your Business Profile by making your business more visible. Here are some of the reasons why it is the most effective tool for marketing.

1. Everything is done Online

We are in the digital world, and so everything is done online. Gone are the days of doing telephone marketing or going to retail stores because, in this age, people do online transactions. People use the internet to search for restaurants, book hotels, look for go-to places.
If you are a business owner, you should see this as an opportunity to grow your business online with Google My Business. Your business should not be left behind. 

1. People use Google as their Search Engine

It is a fact that Google is still ranked first when it comes to search engines. People go to Google to search for something. As a business owner, your goal is to be on Google’s first page because most businesses that land on Google’s first page are often visited.

1. Free Platform

As of now, Google has not yet asked for fees for using Google My Business. It is free and effective. You should take the opportunity while this platform is still free. 

1. Improve your local SEO Rank

The goal of every business is to be in the local 3 pack of Google. These are the first three businesses that appear in Google when you search for something. When you use Google My Business, and the client chooses the right keywords, your business lands on the first page of Google.
What good does it do for my business?
As mentioned above, clients go to businesses that land on the first page of Google. It is rare for clients to click on the second and third pages. When clients search for your business, they would go to your website or social media and potentially avail of your services or the goods you offer.

How can I sign up for Google My Business?

Google My Business is not only free but also user-friendly. All you have to do is to create an account using any Google account.  Then, set up your business name, your address, and your contact information. Verify your Business profile using your email or your phone, or any other options given.

What’s New with Google My Business?

Recently, GMB allows you to set up your service area. This means that your business can be listed in the area that you have enlisted in. Google My Business Service Area allows you to extend the services that you have in the locality. You can set up a certain radius where your business can give its services and sell its goods.
What good does this do for my business?
This option gives you a chance for other areas to avail of your goods and services. This means higher sales, higher website traffic, and increasing your online rank. 
Do not limit your business in the area that you are in. Here are the steps on how to set your Service Area on Google My Business:

1. Log in to your Google My Business Account
2. Go to Manage Locations which can be found on the left-hand menu of your screen. Choose the location that you want to set your service area for.
3. Then go to Info which is in the left-hand navigation part. Click the Services Area section and choose the different locations to provide its services and goods. Do not forget to add cities, localities, states, provinces, and even countries where you can provide your service.
4. Click the Apply button, and you are good to go. 

Setting Up your service area in Google My Business is easy peasy. You are now sure that your business’ visibility is not limited to only one area.

What are some Google My Business tips?

Google My Business is easy to use, and you can make it work for your business. Here are some tips to make it work even more for you:

1. Complete your Business Profile

A complete business profile has your business name, a complete address, and contact information. Why are these vital? First, this information makes you a legit business. Second, your clients can easily find you and contact you.

1. Keep your clients updated

Regularly post new things about your business. Keeping them updated means that they will long more for your business. You can regularly post offers, events, and even just mere pictures that would entice your clients.

1. Ask for Reviews and respond to them if you get one

Reviews are the main drivers of a business. When a client is satisfied with what you have offered, they will keep coming back for more. When these satisfied clients write about their experience, they draw more customers for you. 
However, if you get negative reviews, make sure that you handle them well by acknowledging your fault or mistake. With good customer service, you can turn a negative review into a positive one. 
Also, reviews help your standing in Google. The more reviews you get, then your rank on Google’s page increases as well.

Conclusion

If you haven’t set up a Google My Business account, then the time is NOW. It helps your business in numerous ways that you can’t imagine. Best of all, setting up an account is free. Stop wasting your money on other marketing strategies and start using Google My Business. 

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