Use Google My Business to drive more customers to your Store

Use Google My Business to drive more customers to your Store

Having a Google My Business account is the best thing to have when you have a business. This online platform brought to you by Google gives your business a chance to show up in Google Search and Google Maps. When used properly and when optimized, it can be the best online marketing tool that you can use.

How can I have a Google My Business Account?

If you have your business in Google already, you can simply claim the business and give the information that is being asked by managing your listing. However, if you want to start from scratch, here are the simple steps on how to make a Google My Business account:

1. Go to google.com/business 
2. Sign in using an existing Google mail account, or you can make a new one
3. Add your business by searching it in Google; however, you can click the Add business to Google button if your business does not show up
4. Choose the best category for your business
5. Enter your location. You can either choose a physical address if you have one so that you can add it up on Google Maps. 
6. Fill in the name of your business, your website address, your social media pages like Facebook and Instagram
7. Finish your listing
8. Get verified. There are different ways to get verified on Google. You can choose email verification, text message verification, postcode verification, and so on. Choose the option that best suits you and your business.

Why Should I sign up for Google My Business?

There are many reasons why having a Google My Business account can help your business. Here are some of them:

1. It gives your business the chance to be seen on the first page of Google - If you choose the right words that describe your business, your clients will search these keywords, and your business appears on the first page. In most cases, clients do not like to browse the other pages of Google. 
2. Your business gets recognized - Getting recognition in Google by many clients is a big window for your business to be visited and for your products and services to be tried.
3. Makes you trusted - Clients trust what they see in Google, especially on the first page. If they see you on the first page, that makes your business a reliable one as well. 
4. No charge yet effective - Marketing is not a simple thing to do, and at the same time, it costs a lot of money. However, using Google My Business gives you the opportunity to market for free.
5. Images give a good impression - When you upload good photos, you can make a good impression on your future clients.
6. Improves your rank in Google - The goal of any business is to rank on the first page of Google. When you use GMB, you can even rank in the first three or the Google 3 pack.

Can anyone get leads using Google My Business?

Using Google My Business can help you get leads. Leads are the clients who are interested in your business. Google is the most popular search engine and is used by more than 70 percent of people around the world. So, if your Google My Business account is optimized, surely you can get the leads that you want.
Getting your GMB account optimized is easy:

1. Complete your NAP profile - You can be more discoverable if you have this information complete.
2. Add Questions and Answers - Give your clients a chance to know more about your business by answering their questions.
3. Add Photos - Photos are good visuals of what your business is all about. 
4. Manage your Service Area - What are the places that you want to serve? List them down so that you can reach more people. 
5. Ask for Client Reviews - When happy customers tell about their experience, they can lead to more clients.

How is Google My Business beneficial to our website?

Google My Business is highly beneficial to your website because it draws in traffic. Traffic happens when more people go to your website by clicking your advertisement or when they click your website as it appears on Google. 
Aside from that, having a GMB gives your website the chance to have continuous searches, get positive ratings, have better insights. In addition, the time that your website has low visits can be switched if you plan what you put on your Google My Business listing. 

​Conclusion

Your Google My Business is next to none when it comes to business marketing. It is considered to be the best tool since it helps in getting more traffic to your website. It is best to sign up for one now since Google is still not asking for any fees for it.

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