How To Use Google My Business to get more Customers

How To Use Google My Business to get more Customers

Let’s get things straight. If you have a business, you should sign up for Google My Business. Having a Google My Business profile is the best decision that businesses have, especially the smaller businesses since they have improved their visibility in Google.

Introduction to Google My Business

Google My Business is a free online tool that helps your business profile gain visibility in Google Search and Google Maps. It lets you control how you want to be seen in the eyes of your audience. In short, when your client looks for good food in Google search, your restaurant or cafe should appear immediately if you have a Google My Business profile.
Top Reasons for Signing Up a GMB Account

1. FREE - It is an open platform. You do not need to spend any money on it because all you need is a working Google email account.
2. VISIBILITY - People are going online, and so should your business. Clients these days rely a lot on what they see on the internet, and most of all, they rely on what they see on Google. Google is still a widely used search engine by people all around the globe. Once you have a Google My Business account and your business is looked up, it will appear in Google Search and Google Maps.
3. TRAFFIC - Having a Google My Business account helps your local SEO. It increases the traffic to your website or your other social media platforms. Also, you get assured that your rank increases. Your business will be shown on the first page when someone looks up for your business, and that is because of having a Google My Business account.
4. RELIABILITY - Customers trust what they see in Google search and Google Maps. As a matter of fact, clients indeed visit businesses that Google suggests. When your business appears in Google, clients tend to trust you more. Trust and credibility are essential for clients to give you a good sale. 
5. SALES - What do customers bring into the business? When you have a business, you aim to make a sale. Google My Business pools your clients together and gives you a good deal. Not to mention, having an account helps you have loyal clients and improves your brand.

These are just five reasons why having a Google My Business account is the best decision you will make. Making a Google My Business Account is easy. 

1. Sign in to Google My Business by using a Google account. You can use an existing one, or you can make a new one.
2. Add your business to Google. Make sure that you choose the right business name and choose the category for your business.
3. Add the location of your business. It is necessary to complete the fields that include the complete address of your business so as not to confuse your clients on where to go,
4. Complete the contact information. Add a working phone or mobile number. Include your website or your social media accounts.
5. Verify your business on Google by choosing the best way to verify it. You can choose to verify by email, phone, postcode, and so on. Choose the most suitable option for you.

How can I use Google My Business to gain more customers?

Businesses thrive because of the customers that they have. Google My Business aims to help businesses succeed by getting more clients. Here are some tips on how to gain more customers with the use of Google My Business:

1. Keep your profile updated

An updated profile increases your local SEO ranking and your Google ranking. You want to inform Google itself that your business is continuing by giving your clients updates. What updates can I provide my clients? You can inform your clients about changes in store hours, or you can even inform your clients about additional services that you have, just like delivery or happy hours. You can also post health updates, especially at the time of the coronavirus pandemic.
By keeping your audience informed, Google is also aware that your business is still working at the moment. Your rank will improve as long as your customers are advised. 

1. Good Keywords 

When a client searches something in Google search, the businesses that appear first are the ones that have good keywords associated with it. So if you choose good keywords that would best describe your business, it means you will appear first in the search list. Your goal is to reach the local three-pack or the first three businesses that Google shows.
Always bear in mind that Google filters what it sees. As long as you satisfy the three requirements (relevance, distance, and prominence), then you are all set. Match the three requirements for choosing good keywords. 

1. FAQs

Your Google My Business profile has a portion that is called the Q and As. This is a portion that clients can ask questions to businesses to be satisfied. Your goal as a business is to make your clients happy by answering their questions. When you make your audience satisfied with answers, Google thinks you are a reliable and responsible business. Therefore, Google will increase your searchability. 
You can also post questions and answer them to meet the standards of Google.

1. Google’s Suggestions

Your main goal is to land on the first page of Google Search and Google Maps. However, creating Google My Business is not just enough. It would be better if you also follow the suggestions that Google has for you. In most cases, Google will send an email with suggestions. All you have to do is to follow these suggestions, and your rank will surely go higher.

How regularly should I post on Google My Business?

Google suggests account holders of Google My Business post updates regularly. How regular is regular?

The posting of updates depends on what kind of posts you intend to make. Here are the types of posts and how often you should make them:

1. What’s New Post - This is a kind of post that keeps your clients updated about the new products or services you have. You can have this kind of post weekly. 
2. Offers - Offers or promotions are posts that offer a promotion of your goods and services. The offer depends on how long you want it to be. You can have this monthly or even quarterly. Choose an offer that your clients would like to see.
3. Event - Promote your services by doing an event. It allows you to reach as many people as possible. You can have a monthly even as part of your marketing strategy.
4. Product Post - Choose a good photo of your product. You can post a new product photo once or twice a week. The product does not have to be new all the time. You can recycle an old product by posting a photo of it again. 

How to increase Google My Business reviews?

Reviews are critical, especially if you have a Google My Business account. It proves to Google that you are a real and existing business. Also, people check reviews before making purchases or availing services. So getting a review is very important. Here are some tips that you can use to increase your Google My Business reviews.

1. Personally, ask clients if they can give a review. You can ask them to go to your page or website to leave a review.
2. Get the review form from Google My Business and share it with your clients. You can contact previous and loyal clients to give a review and send the form through email. 
3. You can print a QR code and make it visible in your shop or on your website. After scanning the QR code, they can leave a review using the review form. 

In most cases, people who are happy with the service or goods will not leave a review, so encourage them to do so. Make sure that you reply to reviews, both good and bad. Although reviews are essential, you do not need to pay someone to do it since it becomes unrealistic, especially if you use GMB.

Conclusion

​Overall, when you want to get more people for your business, you should not think twice about using Google My Business. It helps you to be visible in Google Search and Maps, therefore, it helps in increasing your sales and your local rank in the search engine.

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