How To Optimize Your Google My Business Listing
Online marketing is the key to sales as customers rely on what they see online. So, if you have a business, you should never hesitate to make your own Google My Business account.
Google My Business is a free tool offered by Google which enables businesses to manage their business listings to be readily seen in Google search and Google map. Using Google My Business has proven to work for many enterprises because most clients check Google before making purchases. When a client sees your business online, it gives them a chance to interact with your business, or they may contact you immediately.
If you are still hesitating in making your own Google My Business account, here are the 4Fs that would help you change your mind.
The reasons above should convince you to start making your Google My Business Account. The steps are very easy.
What Is Business Listing?
Business listing is like a directory set by Google for local businesses. When clients type in keywords of the goods or services that they are looking for, Google gives them three suggestions that match with the keywords that were inputted.
Your goal is to be one of the three businesses to show up when clients type in the keywords. Being in the Google three-pack is highly important. When your business is listed, your business performs well by getting more website visits, calls, and potentially increased sales.
What Is GMB Optimization?
Google My Business optimizations are the process of making the most out of your GMB profile. When your GMB profile is optimized, you increase your visibility on the different search engines but most especially in Google.
Your goal as the business owner is to have your Google My Business account optimized soon. How can you do that? The steps are very easy:
Your profile is the first one that your client sees. Once it is opened, it would be frustrating for a customer who wants to buy a new sofa but cannot see any address or phone number in the “best furniture” shop in town.
So, how can your business rank higher in the Google Local Listings?
The answer is very simple and that is optimize your Google My Business. Make sure that you follow the steps that were given above.
How to change a business listing on Google?
Updating your business listing is a good way of getting more clients. You can do frequent updates especially when it comes to business hours and even adding photos and events. So if you want to change something, here are the steps:
What can you update?
3.1 Category - the business description. You can add a subcategory to make your services more specific.
3.2 Location - Choose the right location where you can serve your clients and where customers can find you. You can also set up your Business service area so that you are not going to be limited.
3.3 Hours - Choose the right time where your business operates.
3.4 Contact Information - Update the phone numbers for your clients to contact you
3.5 Website - Include the URL of your website so that customers can check it out.
3.6 Photos - Add photos to entice your customers about the goods and services that you have.
Improve your local ranking with Google My Business. This free Google platform allows you to manage your business online and your visibility. Your goal is to reach the Google three pack and you can do that optimizing your Google My Business profile.