Social Media Marketing for Google My Business

​The goal of every business is to be known and to be visible, especially to the eyes of their clients and potential clients. Marketing is an essential aspect of a business because if it is done correctly, then it can bring good sales to your business. However, these days online marketing is very famous, mainly social media usage as a form of marketing. Good thing that there can be a good combination of both Google My Business and Social Media Marketing.

Getting to Know Google My Business

Suppose you are a customer who needs a haircut; what is the first thing that you are going to do? Do you search around town for a barber or a hair salon? No. The smartest thing to do is take your mobile phone and search for a good barbershop around town.

This is the power of the internet and Google. Most people use Google to search for a service or a good that they need. And if you want your business to be seen as people search for something, you should have a Google My Business account.

Google My Business, brought to you by Google, is a free tool that allows businesses to be visible in Google Search and Google Maps. When verified, your business listing can be in the local three-pack of Google.

Having an account is easy. You need an existing Google mail account and log in to Google My Business with that. Then, you need to complete the required information, especially the business name, your full address, and your contact number. Once this information is completed, you can have your business verified. A verified business listing allows you to increase your visibility by managing your business listing.

Social Media Marketing in a Nutshell

Social Media Marketing is a form of online marketing that uses social media and other social networks for marketing their business services and products. There are a lot of advantages of using SMM, and one of them is the fact that most people of all ages have one or two social media accounts. Here are more pros of using social media marketing:

1. People use Social Media - When social media sites have become popular, many people have signed up for them. So, marketing your business on different social media platforms means reading out to more people. Many people use YouTube, Facebook, Instagram, Linked In, and Pinterest in their daily lives.

    If you want to make a good impact on your business, you have to use social media to reach out to more people. 

1. No Fees - Creating a social media account is generally accessible. You can reach out to different clients without spending a single dime. This means that your business can save a lot of money. The various social media sites give you the chance to boost your posts and post photos of your products and services for free. 
2. Brand Loyalty and Visibility - When more people go to their social media platforms, they have many chances to see your business. When people see your posts, they get more familiar with your business. Soon, this person will visit your store.
3. Social Media Insights - Most social media platforms give you feedback about your post. You are given an idea as to what posts have caught the attention of your clients or the people using social media. This gives you a chance to plan and re-evaluate your strategies.

Overall, social media marketing is effective, and it has a lot of good points. However, it is also essential to understand that social media has disadvantages too. For one, if your posts, your goods, and services will not please your clients, they can go against your brand by posting comments that can ruin your brand. So it is important to take social media marketing seriously. 

Can I link Google My Business and my Social Media Platforms?

Yes. The two online tools can be very effective when they are combined. Once you have a social media page, it can be one of the first pages seen in Google search. So the best thing to do is link your social media account to your Google My Business listing. Here’s how it is done:

1. Copy the code that states your website, your Facebook profile, etc.

Example: <script type=”application/ld+json”>{ “@context” : “http://schema.org”,”@type” : “Organization”,”name” :”Your Organization Name”,”url” : “http://www.your-site.com”,”sameAs” : [“http://www.facebook.com/your-profile”,”http://www.twitter.com/yourProfile”,”http://plus.google.com/your_profile”] }</script>

    Make sure that you fill in the correct information about your business.

1. Fill in the URL part of the script that leads to your website, and this should go as well with your social media platforms.
2. Copy the URL and add them using Google's Structured Testing Tool
3. You are all set

Currently, Google My Business supports the following social media platforms:

• LinkedIn
• Twitter
• Facebook
• Instagram
• YouTube
• Google+
• Myspace

Adding such social media platforms make Google understand that your business is authentic, and therefore you are not going to scam your clients. However, it is essential to understand that your social media platforms cannot be listed automatically. You need to request using the steps above.

How to link Instagram with Google My Business?

Instagram is one of the social media platforms supported by Google My Business. Here are the steps on how to link your Instagram account with Google My Business:

1. It would help if you authenticated your Instagram and your Google My Business - Which means that you have to verify both. For Instagram, you need to enable two-factor authentication.
2. Choose a trigger application or where do you want to see your posts. For this case, you want your Instagram to be seen in GMB. 
3. Choose the information that you want to send to GMB.
4. You are all set.

Is Google considered a social media?

Google itself is not a social media platform but a search engine. This means that you can search for things using Google. However, Google has its own social media platform known as Google+. This social media platform functions like others where you can communicate with people across the world. 

Conclusion
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The power of online marketing should be taken advantage of by different businesses since they are powerful tools for marketing. When your Google My Business listing is active and verified, Google allows you to add your social media platforms. Maximize the combination of the two powerful online marketing tools to make a great impact on your business. 

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Google My Business -- Best Practices for Local Business

The way businesses do marketing has changed as the years go by. In the last years, online marketing has emerged as the best way to get customers’ and potential clients’ attention. However, not all businesses are interested in investing in digital marketing because of the costs. 

Here are some of the most notable practices for local businesses to use:

1. Google My Business - Google My Business is an online tool by Google that helps small businesses get visible in Google Search and Google Maps. This platform is free and has proven to be powerful because it can turn tables if your business appears on the Google local three-pack.

Pros:

• No Fees - Google My Business is not asking for any subscription fee, so it is best to take advantage of this one. 
• High Google Rank - Most companies outsource SEO companies to increase their Google Search and Google Maps rank. However, the result is not an assurance. But with Google My Business, you have the chance to appear in the local listing and be on the first page of Google, and all you need to do is optimize your profile. 
• Local 3 Pack - Google suggests the top three listings as customers search using a keyword. The goal of the business is to appear in the first three results. According to studies, clients do not want to browse the next pages.
• Brand Awareness - It is a fact that Google is the widely used search engine in the whole world. Once your business appears in Google, clients and potential clients will remember your name.

Cons:

There aren’t any disadvantages with Google, but if you are the business owner who has not optimized your profile, it could be a disadvantage. Once a GMB profile is not verified and optimized, it rarely has the chance to be seen on the top page of Google.

How can you start?

1. Prepare your Google mail or register if you do not have one.
2. Go to Google My Business.
3. Register using your Google Mail.
4. Complete the information asked (name, address, phone number).
5. Verify (This takes about two weeks, depending on the option you have chosen. Options include email, text message, video call, phone call, and postcard).
6. Claim Your business.
7. Manage your listing and optimize it.

How can I optimize my Google My Business Listing?
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The key to using Google My Business is by optimizing it. When your listing is optimized, you meet the requirements of Google, and you are making Google understand that your business is still in the works. Here are simple tips for optimizing your listing:

• Complete your Profile - Make sure that you have indicated your business name, address, and contact number. Do not disappoint your clients by putting details that are not true at all.
• Have your profile verified - As mentioned above, verification takes time. It is essential to get verified because you are convincing Google that your business is real and legit. Unverified businesses will not have a chance to go higher in the ranks.
• Regular posts - When you post regularly, you are keeping your clients updated about your business. Include good photos to feast the eyes of your clients, tempting offers, high-quality videos, and so on.
• Encourage your clients to leave reviews - Reviews matter to businesses because they can encourage potential clients to use your services or avail of your goods. In fact, most customers check on star ratings and reviews before buying online. So, if you have loyal clients, encourage them to leave reviews and make it easy for them. In addition, answer reviews with a good note. 
• Q and As - This is like the FAQs portion in GMB that helps potential clients find out more about your business. Make sure that you check questions frequently so that you can inform your future customers about your business. 
• 
  

How regularly should I post on Google My Business?

It is important to keep your audience updated about your business. There are different posts that you can choose from, and their longevity depends on the kind of post. Once or twice a week, it is best to display photos not only of your products but also about your façade and your staff. You can also have monthly or weekly offers and contests just to keep the engagement going.

Can I use Google My Business as a freelancer?

Yes, you may use GMB as a freelancer, given that you have an address in your profile. Google requires the business to have basic information such as name, address, and contact number. Freelancers can make the most out of GMB because it is free. 

2. Social Media Platforms

These days, people use social media for so many reasons: entertainment, connection, and business. Local businesses should use social media platforms to be known to their local service area. 

Here are the top social media platforms that customers use:

Facebook
Twitter
LinkedIn
Instagram
YouTube

These five giant social media platforms can help your local business get the recognition it wants from your target audience. Make sure that you are aware of what common platform is used in your area.
Pros:

• Everybody has a social media account - People are so into social media, and they post everything they see. If you can grab your client’s attention and use your brand, it is a high chance for you to get more clients in the future.
• Free - Social media accounts are used for free. If you make the most out of this, you can get your clients.
• Interlinkage - These days, the social media platform can be seen in another platform. You can increase your visibility if you utilize different platforms at one time. For instance, you can use Instagram and Facebook together. Moreover, you can link your social platforms to Google My Business as well.

Cons:

• Upset customers - The disadvantage of using social media is that you can’t filter what they can say, and they may harm your brand.

3. Search Engine Optimization

SEO has proven to be an effective way of increasing leads. The business’s goal is to get the highest search engine position when a client searches for a service or certain goods. Is it impossible to rank higher in search engines? 

The answer is no. You can still rank higher mainly if you use the right keywords. Choosing uncommon but specific keywords that match your business gives you a higher chance of being on every search engine’s first page.

Pros:

•  Less Budget - You do not need to spend a lot of money on SEO, given that you have to choose good keywords.

Cons:

• Competition - You are not the only business using this strategy. So with higher competition, the success rate could be lower.
• Requires Time - Planning this strategy requires time as you have to choose your keywords well. You also need another team to think of good keywords that are catchy.

Local businesses should start using these top three marketing practices for their business. To start things, it is highly recommended to have a Google My Business account and listing to maximize the other strategies.

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2021 Guide to Google My Business

​Online visibility is one of the most important aspects of businesses these days. Companies that appear in the first few pages of search engines have more sales and website visits from clients. With this, appearing in Google is the goal for many businesses. 

Many companies use the SEO strategy in order to appear first in Google since it is the most common search engine used by people. Using Google My Business can help your business in many ways.

What is Google My Business?

Google My Business or GMB is a platform that helps you manage your business listings and your appearance in Google Maps and Google Search. The best things about GMB is it is absolutely free but it can do more to your business.

GMB allows your clients and possible clients to know certain information about your business. It informs them about your location, your contact information, the directions on how to go to your business. Moreover, GMB allows your company to be easily seen on both local and international platforms.

How can GMB help my Business?

There are a lot of advantages of using Google My Business for your company. Here are some of them:

1. Help You Save Money

Google My Business is a free platform that allows you to reach more people for your business. It is like getting more for not paying anything. It does not have any free subscription that ends. 

1. Visibility

One of the best features of GMB is allowing your business to appear on searches. This ensures that your business will be known locally and internationally. By not using GMB, you may not be included in the listing as you wanted.

1. Offers Statistics

By using GMB, it gives you a heads up and information about your current standing. It gives you information about your page insights like how far has your posts reached, the views that your photos have gained, the number of clicks to your website, and the post engagement.

1. Reviews

Reviews are important because they help gain more clients in the future. GMB allows people to see the ratings and reviews of your business. These days, people search for businesses with good reviews and standing and these usually help clients make a decision in going for your business or not.

How Can I Start using Google My Business?
If you find the importance of Google My Business, then you should set one up immediately. It does not cost you anything and it is absolutely easy. Here are the steps on  how to do it:

1. Create A New Listing

In creating a new Google My Business Page, is to have a listing. You need to have an existing Google Account or you need to create one for your business. If you have a listing already, you can click the “add your business to Google” button. 

1. Choose a Good Business Name

Then you may now input your business name. Your business name has to be the one that you are using. Do not use unnecessary words for your business name in order to avoid the suspension of your listing.

1. Choose your Business Category

After choosing a business name, you need to choose the best category that your business is in. Choose the best option. Business categories can help in the appearance of your business.

1. Choose A Location

Adding your address gives your clients the information on where you are located and where they can visit you. It is highly recommended for businesses with physical stores to do so.

Moreover, you also need to indicate if you are going to serve clients outside of your area. This allows people to be informed whether you cater to their needs beyond your location. 

1. Contact Information

Include your phone number and your website’s URL to give your clients more information on how to contact

1. Verify Your Business

Verifying your listing boosts your client’s confidence. Several ways can help you verify your business listing. 

• Phone Verification - The verification process can be done by a text message sent to your mobile number.
• Bulk Verification - This is applicable for business which manages other businesses. 
• Email Verification - Logging in to your GMB will show you a verification email that you have to click in order to be verified.
• Postcard Verification - The verification will be sent through your mailing address. You need to make sure that you put the right address and also who will receive the postcard. Once you have received the postcard in five days, login to your GMB and input the verification that you have received it. 
• Instant Verification - This usually happens if you use the same email address for your GMB and your Google search email address. 

How to Create Google My Business without Verification?

Verification is very important because it confirms the legitimacy of your business. It gives you the ability to manage your business by adding photos, publishing posts, and so many more. It is also a fact that more clients consider businesses that are verified.

Moreover, verifying your GMB informs your clients that you are not a big scam. Businesses that were proven to be a scam were completely wiped out from Google.

Verification usually takes a lot of time that’s why most people want to skip the verification process. If you think you can skip the process of verification, the answer is YES but with the help of a third party company. By hiring a trusted verifier, they will do the verification process for you. However, this entails a good amount of money.

If you are willing to skip the verification by yourself and you are willing to pay someone to do it for you, then this could be the best option for you.

What are some Google My Business tips?

GMB does work for many businesses and it should work for you too. Here are some tips that you can utilize GMB well.

1. Complete your Business Profile

Completing your profile helps your business grow and be visible. Make sure that your address, website, and contact information are complete. 

1. Update your Listings

It is necessary to choose keywords that are catchy.

1. Include images 

Pictures can be catchy especially for people who rely on them. Update your listings by adding two photos of the services and goods that your business is offering. Photos are believed to be drawing a lot of traffic, especially in Google. 

1. Add posts, articles, and offers

Clients are usually drawn when they get something from it. Regular informative posts and articles can bring in more clients. Offers and coupons can increase leads and inquiries.

1. Use the Google Features

Google usually offers features to improve your local listing. These features help you give a boost to your business. Good results are usually visible when more leads come in.


Google My Business is what’s in right now especially for business people. It is the best tool that can help improve your visibility in the Google search engine. Using GMB can help in draw traffic, increase sales, and also it can keep your brand visible at all times. 

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How to Create a Google My Business Profile:

The key to many successful business stories is marketing. When goods and products are marketed in the best way, the business is flourishing as it brings money inside the business. What is the secret of many successful businesses when it comes to marketing? These days, the answer should be digital marketing.
Digital marketing is the form of marketing that uses the internet, computers, and mobile phones in order to reach the target audience. 
One of the best forms of digital marketing is having a Google My Business profile.

What is Google My Business?

Google My Business is one of the most effective online tools that help businesses be visible in Google search and Google Maps. It is necessary to have this because it allows more people to see your business. The goal of every local business is to appear on Google’s first page. Internet presence is very important for businesses because these days, people are also going digital. 

Steps in Creating a Google My Business Profile

Starting your own Google My Business profile is easy, and here are the steps:

1. Prepare your Google Account; if you do not have one yet, then you’d better create one
2. Go to Google My Business and click the Start Now button
3. Enter the name of your business, your complete address, your phone or your contact number
4. Choose a category for your business. There will be a drop-down list, so choose the category that best describes your business
5. Choose your service area. This is common for businesses that offer services. Choose areas where you can serve through deliveries. 
6. Finish creating your business profile.

Creating your profile is not the end. You also need to claim your Business Profile. Here are the steps on how to claim your business:

1. Search for your business by typing the name of the business
2. Check the details that you have input before
3. Click continue to proceed to the verification
4. Once it is verified, you can claim your business already

Another essential step of claiming the business is verifying your business. Many businesses do not find this essential but verification is important because you cannot proceed to the next step of claiming your business. Moreover, verification is proving that your business is a real one.
There are different ways of verification that you can choose from, and here are the most common ones:

1. Verification by postcard - Once this way of verification is chosen, you are going to input your address and who will receive the postcard. Once you are sure about it, you can click the word verify now. In most cases, verification takes 14 days because the postcard does not come immediately.
2. Phone Verification - There are two ways that you can verify with your phone. Either Google sends you a code, or you are going to get a  call.
3. Email Verification - This is a common way of verification where Google sends an email with a verification code. 

How to set up Google My Business for Local SEO?

Clients use Google very often because it is the most famous search engine. In fact, people search Google first before availing of a service or buying a certain good. This is the reason why businesses should set up their Google My Business account immediately. How can you set up your GMB for local SEO? You have to optimize your GMB profile. Here are the steps in optimizing your profile.”

• Complete your profile and make sure that the information is all the same on your website, your social media and your Google My Business profile. A complete profile includes your business name, your complete address, and a working phone number.
• Verify your Business by following the steps that were given above. Remember that Google wants to understand your legitimacy as a business, so this step is essential.
• Update your posts by uploading photos, videos, offers, and so one. Keeping your audience updated makes them understand that your business is still operational. Also, when you keep your audience updated, they will visit your website and increase your traffic. 
• Ask for reviews from your clients. Make sure that you answer the reviews, whether they are positive or negative ones.

Is Google My Business free?

Yes, Google My Business is a free tool. As of writing, Google has not asked for fees when you are going to make an account. This is why businesses should start setting up a GMB account because Google is not yet asking for any fees for it. 

Conclusion:
Having a Google My Business profile is the best marketing tool that your business should have. It is free, and it has proven to be effective. Setting up a GMB profile is easy and will not take a lot of time.

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How to Use Google My Business to Get More Customers Google My Business can benefit your business listing in more ways than you thought it could. This platform would connect your business closer to your customers.
 
Google My Business: A Tool to Bring the Best Out of Your Business
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Have the chance to be recognized by more consumers around the area and be tapped for what they need. Customers searching for your business on Google’s search engine would more likely to end up seeing your listing when Google My Business helped in boosting up your search ranking.
The more it is that your business’s listing appears on top of the search results, the more it is destined to be known by many people. It will direct good business growth, increase traffic and sales, launch your business’s name along with numerous competitors. In this way, your business can match or even have a better chance of rising against the wide range of businesses out there.
 
What Your Google My Business Account Can Do for You

Your Google My Business account gives you a custom link that people can click on whenever they want to check out your website. Upon entering your website, they have the chance to be exposed to your business.
They can connect with you through the details displayed on your site. Other Google services can be utilized by the consumers as well. They can contact you through:
- Gmail
- Google Meet
- Google Chat and the like.
This was made possible by your presence and assistance provided by your Google My Business account. Be on the lookout for constant updates through the Google My Business App.
Utilize other features they can offer and know what other online presence-boosting strategy that you can do through the Google My Business dashboard. Google My Business can direct you to a wide range of endless possibilities.
 
What A Business Owner Can Profit from Google My Business

Here are the things you should keep in mind once you established your Google My Business Account:
1.    You have opened the door to be more discoverable.
2.    Your business location is more accessible to a lot of consumers.
3.    The information about your business is displayed and made known to the online community around the area.
4.    Your listings on google can be easily traced and therefore, an avenue to interact with new and existing customers.
5.    Your business would be made included in online discussions as people who experienced your products and services are leaving reviews and having the chance to respond to them.
6.    You are now widening your web presence in being the talk of the town
 
Does Google My Business Help to Grow A Business?

Businesses rely on technology to keep their operations running smoothly and help connect with their partners and customers. With the days of the traditional setup becoming obsolete, a way to stay on the edge against your competitors is through engaging in online local marketing efforts.
Being in online directories such as Google My Business would bring you a whole lot of more potential customers, not to mention that also it makes your business be seen and easier to be noticed. This results in expanding your business’s reach.
Google My Business provides your business a shot of becoming more visible. As consumers really on search engines like Google, this platform brings you closer to your goals.
 
Emphasizing the Benefits That Google My Business Can Bring to Your Business

1. Your business pops up whenever a consumer who searches you are near your location.
2. You have the chance to establish connections and earn the trust of the people.
3. The ratings and reviews of people boost your online appeal, you increase your customers' engagement.
4. Being known to many can lead to more conversions and sales.
5. You give the people a chance to further know and learn more about your business.
 
How Important is Google My Business Reviews?

When more and more people talk about how they experienced your business's services and products, the more you pique the majority's interest.
It benefits your business and how it can mark its name in the marketing industry. The reviews that your business receives daily or as often as possible leave a grave impact on how you want to be recognized by your patrons.
 
How Businesses Are Affected by Reviews

Having reviews, whether it may be decent, satisfactory, excellent, or terrible, all of it can define how your business operates. These reviews can give your business credibility, ensuring that your customers can see you and start to talk about our business, too.
You level the playing field and rise to be something no one should belittle or underestimate. Your business's online reputation is enhanced and built to be strong and established
 
What Does the Type of Review Do to My Business?
Receiving Good Feedback

When customers who have purchased and experience the services or products that you offer leave reviews, they highlight how it made them feel. Most of the customers who were satisfied with what they received often want you and others to know.
This kind of review is what we can consider good feedback. The customer who left this comment wants to share that they are happy to experience your business’s offerings.
This then spreads out to the community and can bring people to recognize and avail of your services. Your business becomes known and sales increase.
 
Enduring Negative Reviews

As we all know, we can never impress everyone. There will always be someone who would react negatively or create commotion whenever they experience dissatisfaction.
Consumers who felt that they deserve more than what they received would express that sentiment. Of course, readers and potential consumers would see and know about that review.
Instead of crying over spilled milk, why not use it to your advantage. These types of negative feedback can be your sign to change things up and do better. Don’t look at it as a downfall but only a short setback that if you constructively use it to your benefit can bring you better reviews in the long run.
 
Google My Business as an All-Around Handy Business Assistant
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Google My Business offers more features you can use to ramp up your digital marketing strategies. Your business can boost its online search rankings and generate more customers.
Together with your use of Social Media Platforms, you can double or even triple your sales and exposure online. Invest and dedicate the time to see what else you can do to use this amazing tool.
As you have started your Google My Business journey, look for ways to add variety and spice up your digital marketing practices. This way, not only can you make your online presence and visibility stronger, but you also expand your communication capabilities and keep your customers close.

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3 Tricks to Rank Your Google Listing in Another City

Using Local SEO as your tool for boosting your online search ranking can help your business stand out. Your business listing can be strategically expanded for your business’s wider exposure.
Being aware that your business's location can broadly impact your digital marketing strategies is the kind of mindset that business owners should always have.
 
Using Tools to Improve Your Business’s Online Visibility Further

Your business listing can be more exposed out there if you utilize a free online tool along with it. Google's services include Google My Business. This is what you can integrate into your website.
It can help establish a profile where customers can view and review along with other useful features.

Google My Business: As a Business Asset

 Google My Business can use your business information, business address, and other essential information to ramp up your online presence. The visibility that you can have online is further expanded by this fantastic tool.

 It helps create an avenue for your business to have a chance to engage with your new and existing customers.

Now that you have the knowledge and experience with marketing strategies like Local SEO, why not extend your services to communities outside your area. This way, you are not exclusively catering to the service area that you are close to.
 
Tactics You Can Consider When Expanding Your Business Location Online

There are some ways to help your Google listing improve its ranking. To be safe and cautious, you must carefully screen the tips you get to do just that. Not all tactics can be recommended for your use. These tips include the following:

1. An excellent way to rank in a location outside of your own is to Get an Address Where Mail Can Be Delivered to you, and you should notify Google that you can be in that area.

How?

- Since the address should be in the place where you receive mail, it must be placed on your Google listing, but you can hide it so customers cannot know your physical address.
- You must receive the verification postcard at the location that you identified. The mail delivered to you should be picked up at your location. If your business can't do that, you might want to have another physical office that is more accessible to customers.

            What to Avoid Doing

- You can't use a P.O Box Address. Google can detect that since the address is not accurate enough to tell that you are in that location.
- Don't use an address that is already used by another business listing. That would just get confusing and can lead to being a copycat of an already existing address.
 
2.    Use Geotarget As Your Method
How?

- Utilize SEO keyword conventions that can help your business be linked o that said location.
- Whenever you upload something like a picture of some sort, it should be labeled with a format that uses a keyword and a city or area.
-Your business's site should have title tags that make your business unique from other similar businesses that offer your products and services.
-You should reiterate and emphasize the city or location where you are trying to establish an online presence. All your posts and content should have just that.

What to Avoid Doing

Be mindful not to create commotion or online spamming. If your pages only site your keywords and city, that won't be pleasing to your customers and might lead them to think twice about considering your business as their choice.
 
3. You Should Be Able to Set a Service Area

-This is a location that your business caters to. An area or location where customers can reach your offerings.
-You can set your parameters as to what option you would like Google to cover. You can opt to set a mile radius option.
                        -You can specifically target areas using a list of zip codes.
                        -You can identify cities, countries, or states.

Things to Note:

A.   Keep in mind that Google can decipher and know where you are located through your IP address. It can somehow affect your listing, especially if someone searching you is miles away from you.
 
B.   To avoid that inconvenience, people typically minimize their use of desktop computers or laptops then proceed searching through mobile devices where GPS tracking is used.
 
C.   What a service area can do is tell Google that you are willing to cater to the area you specified, so don't expect it to do wonders right away. It still depends on your digital visibility.
 
What You Should Remember When Ranking Your Listing in Another City

Listed below are a few reminders whenever embarking on an expansion of listing:
·         Exhausting other strategies to rank up outside your location can be done, but it won't be a walk in the park.
·         Change won't happen overnight, but when you put in the work, that is one step toward the expected outcome you are trying to accomplish.
·         Keep in mind that the farther you try to extend your services, there may be more competitors out there, so being outstanding must be your goal as well.
·         Focus on your target audience and close location first so you can hoist your rankings up in that area first rather than taking a leap and wanting to be on the top in another location. 

How to Get My Business Listed on Google?

Using Google My Business


Use other online tools like Google My Business and create an account that you can use to monitor your business listing. Drive customer engagement using the Google My Business dashboard and account; this tool can extend your business's reach and be able to connect with people who are interested in availing of your services or products.


Things You Can Do to Improve Your Site’s Ranking in Search Engine Results

1. Content should be of quality and should be relevant, use keywords and keep your readers in mind.
2. Be active in updating and further amplifying your content and configuring it to your customer's continually changing taste.
3. Refresh your knowledge in designing your website both on the front and back end of its production.
4. You should always strive to elicit a response from readers through having descriptive links.
5. Describe your content using alternative text descriptions that can help you label products and can potentially give you a positive impact.

How to Put Two Businesses in One Location in Google Maps?

Google My Business can increase your chances of ranking up on search engines.
You can add your business through these steps:
1. Access Google My Business
2.  Search for your business and your address
3. Choose your business listing if it appears on the suggestions; if it is not there, add it.
4. You must take steps to verify your business
5. Set up a Google My Business page and proceed to confirm.
 
What if I Have Multiple Businesses in One Location or Listing?

If you have multiple businesses at the same address, you should create a listing for each. Most businesses share an address as long as the business name is different. If you operate differently and are registered in the necessary agencies, it can stand alone as a separate and independent Google My Business Listing.
The only way that this becomes ineligible or not permissible to have a listing at the same address is if the businesses are not registered and do not have contact details to use. As long as you do not list the business in a PO box address or virtual office, then you can continue to function as a listing.
 
Google Listings: An Edge Against Your Competition

Your business listing can distinguish your business from your competitors and make you unique in your online visibility. You just have to continually be on the lookout for new techniques that can further improve your listing.

As the internet provides an avenue for better digital marketing, you should understand the ins and outs of making your business listing raise its online search ranking. Overall, these techniques can help make your business successful and transcend it to new heights. When you utilize and integrate these tactics into your system and everyday practice, you shape your digital future to make your visions into reality.

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Why Do You Think the Local SEO Tool Is So Important?
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Having access to the internet made it easy for individuals to search for what they need. This is possible with search engine optimization (SEO). This tool bridges the gap between websites and consumers. 
As they look for the best products and services around them, consumers should be able to be guided and directed to a favorable outcome based on their search and online preferences. This can be attributed to the usefulness and impact that Search Engine Optimization (SEO) can do to help an individual be directed to their desired outcome.

What Is SEO?

The Basics of Search Engine Optimization
Search Engine Optimization

• is the process of optimizing, improving, adjusting, or enhancing a website to make it more visible for related searches. Search engines use automated software that methodically gains a presence on the internet and garners the necessary information about such websites. 

How Online Searches Affect Website Algorithm

Once the information about certain sites is indexed, they then use hundreds of other essential factors to rank numbers and decide on how and in what order in which they should appear in search results. They are the factors that can help figure out how the content is displayed on the website. This then defines how the quality of the user's experience is played out.

The Role of SEO in Marketing

In marketing, SEO is a vital part to help boost commercial visibility. This leads to more consumers finding suitable information about such products and services. This promotes active and healthy online traffic that can keep the website up to par with the competitive environment of the online world.
Other than just the consumers benefiting from this, businesses and corporations alike can draw more attention to what they do and give the people an idea of what they need or what they are missing from.
To be further on edge against your competitors, a branch of SEO called "Local SEO" might do the trick.

Local SEO: How it Brings Customers Closer

Utilizing such strategies and actions to make your business boom and be seen around your area revolves around the well-thought-out use of a physical location.

In Local SEO, it relies on the specific geographical region that will help you develop your business especially if people around your location search for relevant keywords that can be linked to your business. 

Local SEO would gain you the solid ground or stepping stone you need to hoist your brand or business against your competitors. This online tool would be the most helpful assistance that small businesses can ask for. 

What Are the Top Local SEO Tools?

When it comes to having a competitive edge against other business competitors, proximity and location matter. For whatever type and size of the business, starting to enter the entrepreneurial environment should be the sign for you to invest in this search engine optimization tool.
If you want to be able to establish customer loyalty and trust while at the same time making you more present in the current climate of the commercial scene, you just must find the right tools to be with you in your business strategy.

Utilizing Local SEO Tools For Business

To give you an idea, we compiled three Local SEO tools to help you enhance your local visibility and search ranking.

1. Moz Local. This syncs location data to our partner directories regularly. This tool will help you establish stronger local visibility and that makes sure that your listings or what you offer is accurate, precise, consistent, and most importantly visible across the world wide web. It leverages these key features and factors: actively updating online search engines, eliminate duplicate listings, optimizes your profile, and constantly manages your website's activities.

 

1. BrightLocal. This tool has features you can enjoy. This platform for local SEO is used by over 45,000 agencies and businesses. It provides monitoring and tracking of rankings on search engines, audits your listings, fixes and builds citations, check online reviews, and generated easy-to-comprehend and detailed SEO reports.

 

1. Listing Management Tool by SEMrush. This helps attract new customers easily. With a centralized dashboard that you can use to monitor and update your information before publishing online, this tool will present you with all your listing and its status. 

These are just among the many local SEO tools that you can utilize to further grow your business. Establishing an online presence is one thing you can do to help your business. These tools are an investment that you can surely benefit from and can help your business stand out.
As we can see the impact that local SEO tools leave businesses, it is important to remember that in any business, proper exposure and presence are needed. To make your business known and further reap wonderful benefits, you must invest in it. Investing in local SEO tools can make your business at par with its competitors.

What Is the Need for Local SEO in SEO?

Everywhere we go, competitive environments require an adept plan of strategy and action. For any business to prosper, one must look for creative and practical ways to boost one's reputation and image.
Using a Local SEO tool can do wonders for your business. Not only does it expand your reach but it makes you approachable and reachable to your target audience.

Understanding What Local SEO Does To Help Your Business

1. Local SEO helps you to publish crucial details about your website, such as your business's address and phone number, on the internet. This helps to improve your company's online visibility, which can help people in the area become more aware of your company.
2. Local SEO generates lead conversion just like the general SEO. The idea of SEO is broader and far more general as compared to its definitive and specific branch, Local SEO. As the name implies, it focuses on a local area, a distance where it targets consumers that arises from a business's physical location.
3. Local SEO considers the factors of a business being noticeable, near, and relevant. 
4. Local SEO contains benefits that when utilized effectively can be more than what one expects. 

Benefits of Local SEO

Local SEO can provide such benefits. With a more localized setup, local SEO can help with:

1. Citation Building
2. Creating More Traffic and Sales
3. Widens a Business's Reach
4. Optimizes Search Engines
5. Amplifies Content Marketing
6. Builds and Manages Reputation and Credibility, and;
7. Leave Positive Feedback and Impact On Your Website's Digital Presence

What You Can Expect From Local SEO 

To suffice, local SEO can specifically direct customers to your business. It increases traffic and activity, hence, ensuring you have better sales. As people search using relevant keywords that you used in your business's presence, the algorithm hits off and can then point the consumer to your online listing. 
To maximize the benefits and potential of using a local SEO tool for your business, you must be on the constant lookout and continuously monitor your site and make the necessary revisions and changes that you can do to adjust and optimize your site based on the preferences of typically searched keywords.

Essential Key Factors For Businesses Embarking The Use of Local SEO

Two things to remember when you first establish your business to be SEO-friendly:

1.  You should make sure that the interface and the site itself have a mobile-friendly design, which can help shape the responsiveness of your business.
2. You should constantly improve and change what elements no longer work, which can be possible based on the reports you receive from your local SEO tools. Research keywords thoroughly and accurately monitor their rankings to adjust and change them.

Local SEO Contributes To Your Business’s Success
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In conclusion, having all these in mind can lead you closer to your goal of having a strong online presence. Your digital visibility can shape your business's future. 
Utilize and observe what changes you can do to keep your business in the loop in this current climate. Enhance your business's visibility and leverage the tools and resources you learned about local SEO. A successful and proactive business setup can help a business flourish and stand out amongst its competitors. It can last long and stay ahead in the industry and locale.

Google My business is a relatively new program, but has been created by Google in order to make it easier for people to find local businesses online. When you are signed up with your google account, all of the information about your company will be shown on search engine results when someone is searching for a business in your area. So if you like having new customers then the answer is yes.....
The only question you need to ask yourself is how much are you willing to invest into it? The costs of running a good online business marketing strategy are not insignificant and if you do not have the budget, then yes...it may be better for you to concentrate on other areas of your business. Like Google My Business where you have the highest chance of being successful.

Set Up Costs

Once you have created your account with Google, the first thing that you need to do is optimize your profile. This means that you will want to add all of the information about your company as well as photos and a link to your website. The good news here is that it does not cost anything for you to set up this. 100% free all you have is the knowledge to make sure that its done properly.
However, once you want to start promoting your business online through google and the other major search engines, this is where you will have to pay. If you are going to be trying different pay per click options as well as advertising on social media platforms, then it can cost up to $1,500 a month. This will of course depend on the goals you have for your business and whether or not you want to promote your brand or just market your product.

The good news is that there are a couple of things you can do to avoid spending too much money if you are new to this type of marketing. For example, instead of spending large amounts on pay per click ads, you can try out low cost marketing channels like social media. This way you do not have to spend on running ads that may not give you the results you want until you are sure of what works for your business and what does not.

Another thing that can save you money is by using the free local directories and citations. This can increase your domain authority as well as get you more exposure to your market place. This is a good place to start for local business owners that are just starting out and want to test the waters.
The last thing you need to keep in mind before you decide whether or not Google My Business is worth setting up, is that this will help your online visibility which will mean that more people will be able to find you on search engines. This will also make it easier for people to find your location if they are looking at your business from their mobile phones.

In conclusion, creating a Google My Business profile is worth the time and money that you invest in this type of marketing...if you have the budget. If you do not have the budget then there are other ways to market your business online that will not cost you an arm and a leg. The most important thing is to show customers where your business exists through different marketing channels. Such as Google My Business .

If you are successful in doing this, you will increase your chances of having new customers and making more money. Make sure that you take the time to learn as much as possible about marketing through Google My Business Platform.

Using Google My Business to get new client has never been easier. More and more people are discovering ways to utilize the power of Google My Business. There are hundreds of thousands of businesses using Google My Business platform to gain new client and deliver the best customer service.

#1 Add beautiful photos

Take some great photos of your business, product or services. Be sure to show all angles, customers want to compare before they buy.  Use a top notch camera with high resolution photo or what makes a great look for your pic.

#2 Using Message app to stay in touch 

Providing great customer service posting business hours, location and other important information is a must but interacting with your customers makes you stand out from the crowd. Using the message app will allow you to communicate where ever you are in the world, most important of it all is to make sure that your reply fast and have good follow systems.

#3 Clients Can Book With Your Google My Business Profile

This can be extremely powerful for your business, allowing customers to book with ease. If they want to meet in person or discuss the project. All they have to do is schedule demo right then. If you're going to include this feature in your profile make sure that you are able to respond to customers quickly and takes on the meetings. You can use Google calendar or other popular services for making appointments with others.