Is It Worth Setting Up Google My Business?
Google My business is a relatively new program, but has been created by Google in order to make it easier for people to find local businesses online. When you are signed up with your google account, all of the information about your company will be shown on search engine results when someone is searching for a business in your area. So if you like having new customers then the answer is yes.....
The only question you need to ask yourself is how much are you willing to invest into it? The costs of running a good online business marketing strategy are not insignificant and if you do not have the budget, then yes...it may be better for you to concentrate on other areas of your business. Like Google My Business where you have the highest chance of being successful.
Set Up Costs
Once you have created your account with Google, the first thing that you need to do is optimize your profile. This means that you will want to add all of the information about your company as well as photos and a link to your website. The good news here is that it does not cost anything for you to set up this. 100% free all you have is the knowledge to make sure that its done properly.
However, once you want to start promoting your business online through google and the other major search engines, this is where you will have to pay. If you are going to be trying different pay per click options as well as advertising on social media platforms, then it can cost up to $1,500 a month. This will of course depend on the goals you have for your business and whether or not you want to promote your brand or just market your product.
The good news is that there are a couple of things you can do to avoid spending too much money if you are new to this type of marketing. For example, instead of spending large amounts on pay per click ads, you can try out low cost marketing channels like social media. This way you do not have to spend on running ads that may not give you the results you want until you are sure of what works for your business and what does not.
Another thing that can save you money is by using the free local directories and citations. This can increase your domain authority as well as get you more exposure to your market place. This is a good place to start for local business owners that are just starting out and want to test the waters.
The last thing you need to keep in mind before you decide whether or not Google My Business is worth setting up, is that this will help your online visibility which will mean that more people will be able to find you on search engines. This will also make it easier for people to find your location if they are looking at your business from their mobile phones.
In conclusion, creating a Google My Business profile is worth the time and money that you invest in this type of marketing...if you have the budget. If you do not have the budget then there are other ways to market your business online that will not cost you an arm and a leg. The most important thing is to show customers where your business exists through different marketing channels. Such as Google My Business .
If you are successful in doing this, you will increase your chances of having new customers and making more money. Make sure that you take the time to learn as much as possible about marketing through Google My Business Platform.