Digital Marketing Business With Google My Business

Digital Marketing Business With Google My Business
Marketing is one of the priorities of businesses because with good marketing comes good sales. However, these days, businesses should focus on digital marketing. 

Introduction to Digital Marketing

Digital marketing is a marketing strategy done by businesses using the internet and its other attributes like social media and search engines in order to reach their clients. Since we are in the digital world, digital marketing has also become a trend. 

Advantages

1. Cost-Efficient - Digital marketing is cheaper than traditional ways of marketing because most people are online. All you have to do is to understand how to reach your potential customers. Moreover, a lot of platforms are free yet effective.
2. Brand Awareness - When your products and services are marketed in the best way possible, people will come to know and understand your brand. This can lead to the next advantage.
3. Return on Investment - Since businesses do not have to spend much on marketing and more people are reached with digital marketing; there is a quick way to measure the return of investment. 
4. More Leads - The world has changed to a digital one, and when your business is using digital marketing, it can bring in more people who may avail of your goods and services and will not be limited to one area only. 
5. Client Engagement - The digital world is occupied by busy people that are in it. Once you can understand your market, you are sure that more people will interact with your business.

Disadvantages

1. Needs planning - Digital marketing is not as easy as 1, 2, 3, so businesses should take time in planning the most effective form of digital marketing in their service area.

How to start with Digital Marketing?
When people are looking for a restaurant or a dentist, the first thing that they do is to use Google Search and type in what they want. This is common for people all around the world as they use Google for suggestions. 
Since Google is usually used by potential clients, appearing in Google is the goal of every business. Now, it is made possible with Google My Business.
How to get my business listed on Google?Google My Business is an online tool that helps the visibility of businesses in Google Search and Google Maps. Once your business appears in Google, then more clients can visit your business which will, in return, bring out a good profit.

Setting Up Google My Business is essential for you, and here are the steps:

1. Go to business.google.com.
2. Sign up using your existing or new Google mail account.
3. Provide the information needed (Name, Address, Phone Number).
4. Choose your business category.
5. Get verified.
6. Claim your business.
7. Manage your listing.

Making a Google account can take about 1 to 14 days as the verification takes a lot of time. 

Advantages:

You should have a Google My Business listing because Google is the widely used search engine. This means that you can reach more clients. Moreover, GMB is a free tool, and you do not have to spend anything for making an account, so businesses should take advantage of this one.

​How to use Google My Business to boost growth?

Google My Business listing is effective because it makes your potential clients aware of your brand. With this, it can bring more traffic and more clients in the future. However, it is good to understand that only an optimized GMB account is effective. 

Here are the steps of optimizing your account:

1. Verified Account - Verify your account to prove to Google that you are a real business. You can do that through email verification, phone verification, text verification, and postcode verification. Choose what is best for you. 
2. Updated Profile - You need to update your profile and give complete details. Most clients get turned off when they can’t see what they are looking for. 
3. Photos - You have to show your clients what to expect from your business. Common photos include photos of products, services, the building and offices, and the staff.
4. FAQs - Google My Business has a part where clients can ask the business some questions. This is the best time to impress the clients and tell them what to expect from your business. Make sure that you answer the questions.
5. Reviews - Reviews can bring in more sales to your business because most clients check reviews first before purchasing. Make sure that these reviews are answered, whether they are good or bad.

Optimizing your business listing can bring you good profit and more traffic to your website. The growth may not be instant, but small and local businesses have seen an improvement in their sales and brand awareness as they receive more calls and inquiries.

The best way to start with digital marketing is to make a Google My Business account and add a listing. Google My Business can do many great things because you can link your social media platforms and manage them to gain your audience’s attention.