Google My Business -- Best Practices for Local Business
The way businesses do marketing has changed as the years go by. In the last years, online marketing has emerged as the best way to get customers’ and potential clients’ attention. However, not all businesses are interested in investing in digital marketing because of the costs.
Here are some of the most notable practices for local businesses to use:
There aren’t any disadvantages with Google, but if you are the business owner who has not optimized your profile, it could be a disadvantage. Once a GMB profile is not verified and optimized, it rarely has the chance to be seen on the top page of Google.
How can you start?
How can I optimize my Google My Business Listing?
The key to using Google My Business is by optimizing it. When your listing is optimized, you meet the requirements of Google, and you are making Google understand that your business is still in the works. Here are simple tips for optimizing your listing:
It is important to keep your audience updated about your business. There are different posts that you can choose from, and their longevity depends on the kind of post. Once or twice a week, it is best to display photos not only of your products but also about your façade and your staff. You can also have monthly or weekly offers and contests just to keep the engagement going.
Can I use Google My Business as a freelancer?
Yes, you may use GMB as a freelancer, given that you have an address in your profile. Google requires the business to have basic information such as name, address, and contact number. Freelancers can make the most out of GMB because it is free.
2. Social Media Platforms
These days, people use social media for so many reasons: entertainment, connection, and business. Local businesses should use social media platforms to be known to their local service area.
Here are the top social media platforms that customers use:
These five giant social media platforms can help your local business get the recognition it wants from your target audience. Make sure that you are aware of what common platform is used in your area.
3. Search Engine Optimization
SEO has proven to be an effective way of increasing leads. The business’s goal is to get the highest search engine position when a client searches for a service or certain goods. Is it impossible to rank higher in search engines?
The answer is no. You can still rank higher mainly if you use the right keywords. Choosing uncommon but specific keywords that match your business gives you a higher chance of being on every search engine’s first page.
Local businesses should start using these top three marketing practices for their business. To start things, it is highly recommended to have a Google My Business account and listing to maximize the other strategies.
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